Modern consumers spend an enormous amount of time viewing content in a variety of digital formats from articles to videos, infographics to podcasts, and across numerous devices including mobile phones, tablets and traditional desktop computers. Brands are constantly competing for consumer attention wherever the target audience lives online by creating content that addresses consumer interests and solves their problems. This age-old marketing practice has evolved digitally to become Content Marketing, the act of creating and promoting unique content to achieve business results. Let’s explore content marketing for SEO purposes.
Creating and promoting content that is of genuine value helps establish your company as a trusted authority, both in the eyes of your audience and in the eyes of search engines like Google. Included below are 3 ways Content Marketing fits into your SEO strategy and helps you become the go-to in your industry:
Authority is one of the three pillars in our approach to SEO and an impactful influence on your website’s ranking. Offering relevant, timely and useful information to customers and prospects answers the needs of information thirsty consumers and is proven to enhance SERP rankings. Trusted, authoritative websites naturally earn inbound links from other sources citing them as useful. Google recognizes these signals and rewards websites for their quality content. This is the primary connection between Content Marketing and SEO, and just one reason why, if you’re not already, you should be integrating the two marketing tactics and utilizing Content Marketing for SEO benefits.