As a leading advertising and marketing agency, NextLeft strives to create relevant and marketable content for clients. We provide clients with the tools they need to set themselves apart in the constantly evolving business world of today. Our services are mainly in content marketing, search engine optimization, and digital strategy.
Being a marketer has never been more fun or more challenging. The pace of change, growing number of channels, and rising customer expectations have created a tornado of activity, with marketers in the eye.
Meanwhile, the lines between digital and traditional marketing are blurring. Traditional marketing options such as TV, radio, print ads, direct mail, and even billboards now have digital alternatives that can be less expensive and even more effective.
I recently saw a stand-up comedy show where the comedian said about smartphones, “Who knew we would all be walking around with metal rectangles stuck to our hands?” and I thought, it can definitely seem that way sometimes. Everything is becoming digital and more of us turn to mobile devices for work, home and play.
There’s no such thing as one-size-fits-all when it comes to developing an SEO strategy, and choosing the right strategy can have a significant impact on your site’s ranking, traffic, and overall business success. Designing your brand’s approach and choosing the tactics that will work best for you depends on:
Understanding how Google rankings are determined – SEO Factors
With its major milestone updates (think Penguin(s), Panda, Hummingbird, etc.) and constant minor ones, Google has drawn a hard line in the sand regarding SEO tactics and what they encourage and what they’re willing to tolerate for the time being. This is forcing domain and business owners to get more sophisticated and step up their game.