Omnichannel marketing is about creating a seamless, consistent shopping experience for your customers. It means they could be shopping online from their desktop, their tablet or their phone, in your store, or even by calling your location…and they would have the same experience. Sounds pretty good, doesn’t it?
The world of business to business marketing (B2B) is both effective and powerful. But marketing to other businesses, rather than direct to consumers, can be challenging. It’s a skillful art that you need to hone and refine. You’re not marketing to the stay-at-home-mom researching on Google. You’re not trying to reach the college kid searching for new football cleats.
As a leading advertising and marketing agency, NextLeft strives to create relevant and marketable content for clients. We provide clients with the tools they need to set themselves apart in the constantly evolving business world of today. Our services are mainly in content marketing, search engine optimization, and digital strategy.
Being a marketer has never been more fun or more challenging. The pace of change, growing number of channels, and rising customer expectations have created a tornado of activity, with marketers in the eye.
Meanwhile, the lines between digital and traditional marketing are blurring. Traditional marketing options such as TV, radio, print ads, direct mail, and even billboards now have digital alternatives that can be less expensive and even more effective.
I recently saw a stand-up comedy show where the comedian said about smartphones, “Who knew we would all be walking around with metal rectangles stuck to our hands?” and I thought, it can definitely seem that way sometimes. Everything is becoming digital and more of us turn to mobile devices for work, home and play.
There’s no such thing as one-size-fits-all when it comes to developing an SEO strategy, and choosing the right strategy can have a significant impact on your site’s ranking, traffic, and overall business success. Designing your brand’s approach and choosing the tactics that will work best for you depends on:
Understanding how Google rankings are determined – SEO Factors
With its major milestone updates (think Penguin(s), Panda, Hummingbird, etc.) and constant minor ones, Google has drawn a hard line in the sand regarding SEO tactics and what they encourage and what they’re willing to tolerate for the time being. This is forcing domain and business owners to get more sophisticated and step up their game.
Update: Since posting this article (yesterday!), there has already been new discovery as to how the new ad format will impact results and campaigns. SearchEngineLand.com put together an article on some of the findings so far (check it out here). What we found interesting? Position 3 actually had the most positive change as a result, with a 15% increase in CTR. Keep checking back for more details as we learn more.
Increase your website’s rankings in Google and capture more market share through white hat link building practices. Growing your backlink profile grows your traffic.
Let the season begin!
According the National Retail Federation, 41% of Americans said they start their holiday shopping before Halloween, and about 20% begin by the end of September. The holiday season is huge for companies of all stripes, with $965 billion in consumer spending between November and January (Deloitte 2015).