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Blurred Lines: How to Blend Digital and Traditional Marketing

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]Being a marketer has never been more fun or more challenging. The pace of change, growing number of channels, and rising customer expectations have created a tornado of activity, with marketers in
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4 Things To Know About Google’s Mobile Update

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]We heart our phones. We really do. Did you know that 60% of U.S. adults now choose smartphones and tablets over PCs to find information before they buy anything offline? With more
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Screen Usage and the Customer Journey

According to a study conducted by Google, 90% of all media interactions are now screen-based. Whether consumers are using a smartphone, laptop, television or tablet, the bottom line is that they’re plugged in constantly and, as marketers, this creates an opportunity to get in front of your audience at
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Digital Media and the Purchase Funnel: What to use when

When we think about digital media, there are a few specific classifications that come to mind that really have a defined place within the marketing mix: Paid Search, Display, and so on. On the contrary, there are also certain placements that are more ambiguous and may play a variety
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How To Choose a Digital Agency

I recently saw a stand-up comedy show where the comedian said about smartphones, “Who knew we would all be walking around with metal rectangles stuck to our hands?” and I thought, it can definitely seem that way sometimes. Everything is becoming digital and more of us turn to mobile
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What is Premium Link Building & How To Do It Right

There’s no such thing as one-size-fits-all when it comes to developing an SEO strategy, and choosing the right strategy can have a significant impact on your site’s ranking, traffic, and overall business success. Designing your brand’s approach and choosing the tactics that will work best for you depends on:
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3 SEO Factors For Higher Rankings

Understanding how Google rankings are determined – SEO Factors With its major milestone updates (think Penguin(s), Panda, Hummingbird, etc.) and constant minor ones, Google has drawn a hard line in the sand regarding SEO tactics and what they encourage and what they’re willing to tolerate for the time being.
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6 Last Minute Holiday Tips for Digital Marketers

Let the season begin! According the National Retail Federation, 41% of Americans said they start their holiday shopping before Halloween, and about 20% begin by the end of September. The holiday season is huge for companies of all stripes, with $965 billion in consumer spending between November and January (Deloitte
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Be a Superhero. Protect Your Brand Against Fraud.

Deception. Attacked. Robbery. Hijacking. It sounds more like we’re talking about a major motion picture or an episode of COPS as opposed to discussing digital marketing. But it’s the reality. Every day advertisers are being robbed; victimized by cyber criminals. There is a threat among us that has emerged over the past
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