Update: Since posting this article (yesterday!), there has already been new discovery as to how the new ad format will impact results and campaigns. SearchEngineLand.com put together an article on some of the findings so far (check it out here). What we found...
On RealTime Daily, a January 8th article* accused many top digital programmatic networks of delivering fraudulent traffic to its advertisers, many of which are top names in the programmatic space. These allegations center around the fact that these display and video...
When it comes to digital media, there are three core pricing models that are the standard within the industry. Each one can affect your marketing budget and, more importantly, your marketing goals differently. These are CPM (Cost per thousand impressions), CPC (Cost...
Frequency in digital media serves as both a tactic and a means of measure. The media community has long believed in the concept of the “Rule of 3”*. Some define this as 3 exposures required before a user takes action or remembers a brand. Others define this as a...
