In a significant shift due to the global Coronavirus pandemic, Google has now opened its shopping results to unpaid, organic listings. In their end of April announcement, Bill Ready, President of Google’s e-commerce Division, states that “the Google Shopping tab will...
When we think about digital media, there are a few specific classifications that come to mind that really have a defined place within the marketing mix: Paid Search, Display, and so on. On the contrary, there are also certain placements that are more ambiguous and may...
