4 Steps to Optimizing Your Google My Business Page

4 Steps to Optimizing Your Google My Business Page

With Google making a continuous drive to add an emphasis to localized results, websites with a local footprint must keep up with the ongoing changes happening in the search engine result pages (SERPs). In order for a website to appear in the local 3-pack results, it...
Google Shrinks Local- What does it mean for you?

Google Shrinks Local- What does it mean for you?

What Happened? After seeing the prominence of location listings increase over the last few years, we’ve seen an interesting reversal of course by Google as of last Friday, August 7th; the local pack has been shrunk from 7 results to 3. Additionally, the layout of...
Google’s Move to Viewable Impression Based Pricing

Google’s Move to Viewable Impression Based Pricing

In an AdWords blog post on December 12th , 2013, Google announced that advertising across the GDN (Google Display Network) is now eligible to be bought on a viewable impression-based CPM model. About Viewable Impressions The viewable impression concept is not a...

Quality Link Building

No Reciprocal Links Here! Link Popularity Services: Anyone involved in marketing will confirm that search engine optimization, also known as SEO, has been a major buzzword the last few years. The sharp rise in search engine users has presented a tremendous opportunity...
Google Purchasing Text Links?

Google Purchasing Text Links?

A big news item last month was Google stating that they are actively pursuing websites that purchase links specifically for the purpose of passing page rank. They recommended various tactics to use for text link ads geared towards driving traffic so that you can still...