Marketing to the Always On Consumer

Marketing to the Always On Consumer

Younger consumers, especially those under the age of 35, have grown up in a world in which digital technology is ubiquitous. This is a generation that sleeps with their smartphones and multitasks so much they don’t even realize they’re doing it: texting friends,...
7 Great Ideas for B2B Holiday Marketing

7 Great Ideas for B2B Holiday Marketing

Most of us think of the holidays as a B2C marketer’s playground – lots of seasonal promotions via every channel under the sun. Traditionally, B2B marketers step out of the spotlight as the year wraps up. But digital marketing offers great ways for B2B brands to end...

What Should Our Conversion Rate Be?

Competitive analysis is something that clients really get excited about and who can blame them? Who wouldn’t love to have a peak behind the curtain of how your competitors are doing and how your website compares to them and the industry as a whole. I get asked...