4 Things To Know About Google’s Mobile Update

4 Things To Know About Google’s Mobile Update

We heart our phones. We really do. Did you know that 60% of U.S. adults now choose smartphones and tablets over PCs to find information before they buy anything offline? With more people spending more time on their mobile devices, the pressure is on to make sure your...
Marketing to the Always On Consumer

Marketing to the Always On Consumer

Younger consumers, especially those under the age of 35, have grown up in a world in which digital technology is ubiquitous. This is a generation that sleeps with their smartphones and multitasks so much they don’t even realize they’re doing it: texting friends,...
Screen Usage and the Customer Journey

Screen Usage and the Customer Journey

According to a study conducted by Google, 90% of all media interactions are now screen-based. Whether consumers are using a smartphone, laptop, television or tablet, the bottom line is that they’re plugged in constantly and, as marketers, this creates an opportunity...
Digital Media and the Purchase Funnel: What to use when

Digital Media and the Purchase Funnel: What to use when

When we think about digital media, there are a few specific classifications that come to mind that really have a defined place within the marketing mix: Paid Search, Display, and so on. On the contrary, there are also certain placements that are more ambiguous and may...