Google Right Side Ads Removed

Google Right Side Ads Removed

Update: Since posting this article (yesterday!), there has already been new discovery as to how the new ad format will impact results and campaigns. SearchEngineLand.com put together an article on some of the findings so far (check it out here). What we found...
The State of Advertising and Digital Programmatic

The State of Advertising and Digital Programmatic

On RealTime Daily, a January 8th article* accused many top digital programmatic networks of delivering fraudulent traffic to its advertisers, many of which are top names in the programmatic space. These allegations center around the fact that these display and video...
Display Advertising: CPA versus CPM

Display Advertising: CPA versus CPM

When it comes to digital media, there are three core pricing models that are the standard within the industry. Each one can affect your marketing budget and, more importantly, your marketing goals differently. These are CPM (Cost per thousand impressions), CPC (Cost...