Digital Media and the Purchase Funnel: What to use when

Digital Media and the Purchase Funnel: What to use when

When we think about digital media, there are a few specific classifications that come to mind that really have a defined place within the marketing mix: Paid Search, Display, and so on. On the contrary, there are also certain placements that are more ambiguous and may...
Web San Diego: The List. The Site

Web San Diego: The List. The Site

What Joe Crawford started as a small list in March of 1999 has grown to over 600 members, and likely many more subscribers to the list’s RSS feed. This is arguably the largest organized body of San Diego tech professionals. So, the question now becomes how can...
4 Steps to Optimizing Your Google My Business Page

4 Steps to Optimizing Your Google My Business Page

With Google making a continuous drive to add an emphasis to localized results, websites with a local footprint must keep up with the ongoing changes happening in the search engine result pages (SERPs). In order for a website to appear in the local 3-pack results, it...
Google Shrinks Local- What does it mean for you?

Google Shrinks Local- What does it mean for you?

What Happened? After seeing the prominence of location listings increase over the last few years, we’ve seen an interesting reversal of course by Google as of last Friday, August 7th; the local pack has been shrunk from 7 results to 3. Additionally, the layout of...
How Quickly Does SEO Take Effect?

How Quickly Does SEO Take Effect?

One of the most common questions we get at NextLeft about SEO is “How long does it take for SEO to work?”. It’s true, SEO is not a quick-fix marketing tactic. When considering adding Search Engine Optimization to your marketing mix, your expectations need to be...