We heart our phones. We really do. Did you know that 60% of U.S. adults now choose smartphones and tablets over PCs to find information before they buy anything offline? With more people spending more time on their mobile devices, the pressure is on to make sure your website is mobile friendly.
Younger consumers, especially those under the age of 35, have grown up in a world in which digital technology is ubiquitous. This is a generation that sleeps with their smartphones and multitasks so much they don’t even realize they’re doing it: texting friends, downloading music, uploading videos, watching a movie on a phone or tablet, and posting on Facebook and Instagram and Vine
and Twitter and more.
According to a study conducted by Google, 90% of all media interactions are now screen-based. Whether consumers are using a smartphone, laptop, television or tablet, the bottom line is that they’re plugged in constantly and, as marketers, this creates an opportunity to get in front of your audience at multiple touchpoints along the consumer path to purchase. But it’s not just enough to know we can reach our audience via the screen. We need to know how consumers are using these screen devices and when.
When we think about digital media, there are a few specific classifications that come to mind that really have a defined place within the marketing mix: Paid Search, Display, and so on. On the contrary, there are also certain placements that are more ambiguous and may play a variety of roles. Ultimately, what marketers need to ask themselves as they evaluate which media strategy is best for their brand, is ‘What am I looking to achieve for my brand?’ and ‘How can I align my goals with the available media opportunities out there?’
What Joe Crawford started as a small list in March of 1999 has grown to over 600 members, and likely many more subscribers to the list’s RSS feed. This is arguably the largest organized body of San Diego tech professionals. So, the question now becomes how can we improve Web San Diego, the listserv and the website?
Most of us think of the holidays as a B2C marketer’s playground – lots of seasonal promotions via every channel under the sun. Traditionally, B2B marketers step out of the spotlight as the year wraps up.
But digital marketing offers great ways for B2B brands to end the year on a bright note. As online marketing for businesses becomes more about engagement versus a hard sell, it is even more important for B2Bs to reach their target market by taking a page from the B2C playbook using B2B holiday marketing.
Back-to-school shopping is one of the revenue tent poles for many brands. Students from kindergarten through college need everything from electronics to clothing to school supplies to health and beauty aides in September.
The notion that social media has revolutionized how we absorb, share and find information is not new. Twitter broke the news about Osama bin Laden’s death, and media outlets depend on social media as a source for breaking news. Lesser known is how social media and smart phones have become a valuable asset for disaster relief as they facilitate communication when other channels are compromised. Recent events like the earthquake in Haiti and the tsunami in Japan prove the utility of social media during a natural disaster.
Author: Amanda Stock
In a recession, marketing tends to be the first victim of budget cuts when, in reality, it is the most important tool a business has during this difficult time. With the current economic downturn experts are predicting a recession. This leaves many businesses wondering where they can cut costs. Studies and experience prove marketing should be last on the list.