The promotion of high quality content on your brand's social media channels is a great way to drive user awareness and engagement around your latest and greatest content pieces. NextLeft can provide that extra shot in the arm and manage the distribution of your content on your social channels through both paid and organic efforts. We customize our social outreach for each piece of content tailoring our approach to each channel, audience and content form to have the greatest impact and reach.
While creating compelling and unique content is a must, getting the eyes and attention of an engaged audience is even more important. NextLeft's team of content distribution experts will strategically drive organic traffic to your content ensuring its success in raising brand awareness. While the focus of this tactic is traffic acquisition, the results we often see indirectly increase both social engagement and natural promotion of the content as socially engaged visitors tend to share compelling content. We call that a win win.
Promoting content with search intent lends itself nicely to promotion via Google AdWords and other search engines. Competition is often low for searches that do not have a direct intent to sell, making this a cost-effective promotion tactic and use of marketing budget. AdWords specifically helps increase visibility on the world's largest search engine while driving long-tail traffic and interested prospects to your content and your website where they can then be remarketed to and moved along the purchase funnel.