In an era when original content is slowly dying or being obscured by cyber junk, it’s more important than ever to optimize your content for SEO and online search.
Your visibility is no longer dependent solely on how or where a print publication is circulated, but how your content is discovered. Your audience is no longer thumbing through newspapers or magazines on the newsstands; they are actively searching for content and reading material online. That’s where Search Engine Optimization comes in.
Search Engine Optimization (SEO) may have gotten a bad rap by journalists in the past as they feared it compromised the integrity of their content by keyword stuffing and using other ‘old school’ SEO tactics. Well those days are long gone. Now, SEO done correctly, not only optimizes your content for search engines and helps get it found by your target audience, but it can also help increase your overall rankings in the SERPs in general. After all, what good is a piece of content if nobody sees it?