Digital Marketing for Credit Unions
Digital marketing for credit unions is in higher demand than ever before. As consumers get smarter about their financial institutions, credit unions have risen in popularity due to their great rates, common bond between members and non-profit status. At NextLeft, we have run numerous successful digital marketing campaigns for credit unions all across the United States. Don’t just take our word for it, contact us for an audit today!
Credit Unions
How is Credit Union Digital Marketing Unique?
The credit union industry is unique when it comes to digital marketing in a number of different ways:
- National vs Local Reach. Many credit unions service members both in the country at large and within a specific region. As such, you will need a comprehensive marketing plan that captures both of these types of users.
- High Competition. Many of the keywords that credit unions target are also targeted by banks, other financial institutions and even popular blogs. Therefore, you will need to build up authority for high organic rankings.
- Consumer Trust. Whenever you are marketing in the financial sector, trust is paramount to earning new business. Through messaging, content and design, one of the top priorities should be fostering trust with users.
Our Internet Marketing Services
At NextLeft, we offer a comprehensive suite of online marketing services that are geared towards earning more leads for credit unions. These include:
SEO Services
Regardless of your market or region, users will be searching for your services and it is key to show up in organic search results.
Content Marketing
Many users have questions about how a credit union works or how it benefits them and an easy way to draw in new users is through creating content that addresses these questions.
Paid Media
Using the targeting offered by PPC and other paid media, credit unions can locate and advertise to specific types of users profiles and demographics.
Local SEO
From Google My Business to location specific pages, local SEO is essential to showing up for users in your city, state, or region.