SEO for Credit Unions
When you type the term “credit union” into a search engine, what do you see? A local map pack, people also ask, home pages from different credit unions in the area and even some news stories. With so many avenues to earn organic traffic, you need an SEO company who can help you appear for the right customers. While local SEO will help you rank for those coveted local searchers, content marketing can help you fill in the gaps along the way. If this sounds like a strategy that fits for your credit union, then contact us for an audit today!
Credit Union SEO
Key Factors for Credit Union SEO
When running an SEO campaign for a credit union, keep these tips in mind:
- Target the Right Locations. Many credit unions serve customers in a local area around each branch. Therefore, selecting the right city and state modified keywords is vital to going after the right market.
- Know Your Audience. Members of a credit union are generally united by a common bond such as being part of the military or a teacher. Knowing your target audience is key to crafting the right content and messaging.
- Build Authority. It’s no secret that competition is high for any keywords surrounding finances and money. In order to out rank the competition, you will need to build both E-A-T and link authority.
Our Credit Union SEO Services
At NextLeft, we offer a comprehensive suite of SEO services that are geared towards driving leads and new users. These include:
Keyword research is the foundation of any SEO campaign. In addition to local targeting, we also pay attention to metrics like keyword difficulty to ensure that your website has a shot at top visibility.
Turning content into customers…
You’ve got questions? We’ve got answers.
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It’s simple… in-house marketing teams can’t do it all, but in order to compete in today’s market they need to. That’s where valuable, sustainable, and trusted partnerships are vital. At NextLeft, we only partner with in-house marketing teams to accelerate marketing efforts and maximize growth. This is what we do best.
Together, our senior digital marketers and your in-house leads, partner to create a lay a foundation, create a sustainable path forward, and ever-improve along the way. Our work is catered to you so that a partnership reduces your workload, not increases it. Just like that… viola! No more unnecessary stress because together we can achieve more.
What can NextLeft do for me?
Today’s consumers are on-the-go and want useful, relevant information on demand. To win in today’s competitive market, your business needs to be visible in top search engine results, provide consumers the information they are searching for, and establish trust. Not a short order… we know. Luckily, we have a plan (& we know it works).
First, before we take on any client at NextLeft we conduct a complimentary website audit. This in-depth audit of your site takes a look at overall site health, technical recommendations, competitor analysis, preliminary keyword research, and highlights big opportunities for online growth. Next, after we review the audit and get feedback, our team creates a proposal that includes strategic recommendations, services, and a timeline. Finally, once you decide to partner with us you are assigned to a pod (your new 2-4 person marketing team extension) that will be on your account for the duration of our partnership. This team will get design and execute your plan while providing ongoing support, transparency, and communication along the way.
How do I know if NextLeft is right for me/us?
We partner specifically with in-house marketing teams, however, sometimes there are unique exceptions. Not sure? Let’s talk it out in the discovery phase. If we aren’t a match, we will give you industry advice on where to go- free of charge.
How does NextLeft manage workflow internally?
At NextLeft, we have a unique workflow because of our pod structure. Each client is assigned to a pod that is composed of a senior client service account manager, as well as, an SEO specialist and/or a paid media account manager.
Why not just hire someone internally?
Sure, you can build the machine yourself, but we don’t recommend it for a few reasons.
The time, effort, and amount of resources you’ll spend to try and find the perfect team to effectively support your business objectives, plus getting them up to speed, paying for the necessary tools (which we already have), and ramping up your own machine far outweighs the cost of partnering with NextLeft.
Want to explore this further? We wrote an article on ROI for hiring in-house vs. agency here. Happy to help!
Do you offer childcare?
Unfortunately, no. However, we will give you time back with your loved ones by simplifying marketing and taking a whole lot off your plate!
How much is this going to cost me?
Just like there is no one-size-fits-all marketing strategy, we don’t have one-size-fits-all pricing for our services. We create custom strategies for each client and work with you to determine what budgets are needed to reach your targets and goals.
That said, there are general minimum budgets needed to really see results. We recommend a minimum monthly budget of $6,000 for ongoing SEO and industry standard for Content Marketing is 25% of annual marketing budgets for production and promotion.