Digital Marketing for Higher Education
If you are in the higher education space, you know just how competitive the online landscape can get. Not only are colleges and universities competing for visibility, but blogs and third party aggregators are also part of the mix as well. At NextLeft, our team has been working with schools and businesses in the higher education space for the past decade and knows how to get results. Contact us today and see how we can help increase leads and enrollment today!
Higher Education
How is Higher Education Marketing Unique?
- High level of personalization. To appeal to prospective students, it is imperative to show that you understand both their situation and emotional needs while offering a tailored solution just for them.
- SERP changes. Search Engine Results Pages change on a frequent basis for education related queries with traffic being sent via maps, carousels and different knowledge panels.
- The importance of E-A-T: This stands for Expertise, Authoritativeness and Trustworthiness. In order for content to rank and to build trust, you must show credentials that backup your claims and information.
Our Internet Marketing Services
At NextLeft, we offer a comprehensive suite of online marketing services that are geared towards driving student leads and conversions. These include:
SEO Services
The majority of web traffic for those in higher education comes from organic search results so having a strategy to capture these users is a must.
Content Marketing
Content marketing is the best way to increase your share of non-branded traffic, through mediums like blog content, infographics and videos.
Paid Media
Paid advertising can be extremely effective for higher education, especially in the realm of highly targeted social media campaigns.
Conversion Rate Optimization
Getting traffic to your website is one thing, but getting them to convert is another! Our conversion rate optimization services can help increase valuable leads from prospective students.
Turning content into customers…
Hallmark
“We’ve seen our traffic and sales increase exponentially.”
Gilmour
Mastering Content Marketing for Gardening Aficionados.
Fiskars
“Greatest ROI our team has seen.”
MonkeySports
Transforming Sports Retailer into National E-Commerce Powerhouse
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FAQ
You’ve got questions? We’ve got answers.
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Why NextLeft?
It’s simple… in-house marketing teams can’t do it all, but in order to compete in today’s market they need to. That’s where valuable, sustainable, and trusted partnerships are vital. At NextLeft, we only partner with in-house marketing teams to accelerate marketing efforts and maximize growth. This is what we do best.
Together, our senior digital marketers and your in-house leads, partner to create a lay a foundation, create a sustainable path forward, and ever-improve along the way. Our work is catered to you so that a partnership reduces your workload, not increases it. Just like that… viola! No more unnecessary stress because together we can achieve more.
What can NextLeft do for me?
Today’s consumers are on-the-go and want useful, relevant information on demand. To win in today’s competitive market, your business needs to be visible in top search engine results, provide consumers the information they are searching for, and establish trust. Not a short order… we know. Luckily, we have a plan (& we know it works).
First, before we take on any client at NextLeft we conduct a complimentary website audit. This in-depth audit of your site takes a look at overall site health, technical recommendations, competitor analysis, preliminary keyword research, and highlights big opportunities for online growth. Next, after we review the audit and get feedback, our team creates a proposal that includes strategic recommendations, services, and a timeline. Finally, once you decide to partner with us you are assigned to a pod (your new 2-4 person marketing team extension) that will be on your account for the duration of our partnership. This team will get design and execute your plan while providing ongoing support, transparency, and communication along the way.
How do I know if NextLeft is right for me/us?
We partner specifically with in-house marketing teams, however, sometimes there are unique exceptions. Not sure? Let’s talk it out in the discovery phase. If we aren’t a match, we will give you industry advice on where to go- free of charge.
How does NextLeft manage workflow internally?
At NextLeft, we have a unique workflow because of our pod structure. Each client is assigned to a pod that is composed of a senior client service account manager, as well as, an SEO specialist and/or a paid media account manager.
Why not just hire someone internally?
Sure, you can build the machine yourself, but we don’t recommend it for a few reasons.
The time, effort, and amount of resources you’ll spend to try and find the perfect team to effectively support your business objectives, plus getting them up to speed, paying for the necessary tools (which we already have), and ramping up your own machine far outweighs the cost of partnering with NextLeft.
Want to explore this further? We wrote an article on ROI for hiring in-house vs. agency here. Happy to help!
Do you offer childcare?
Unfortunately, no. However, we will give you time back with your loved ones by simplifying marketing and taking a whole lot off your plate!
How much is this going to cost me?
Just like there is no one-size-fits-all marketing strategy, we don’t have one-size-fits-all pricing for our services. We create custom strategies for each client and work with you to determine what budgets are needed to reach your targets and goals.
That said, there are general minimum budgets needed to really see results. We recommend a minimum monthly budget of $6,000 for ongoing SEO and industry standard for Content Marketing is 25% of annual marketing budgets for production and promotion.