Digital Marketing for Higher Education
If you are in the higher education space, you know just how competitive the online landscape can get. Not only are colleges and universities competing for visibility, but blogs and third party aggregators are also part of the mix as well. At NextLeft, our team has been working with schools and businesses in the higher education space for the past decade and knows how to get results. Contact us today and see how we can help increase leads and enrollment today!
Higher Education
How is Higher Education Marketing Unique?
The higher education industry is unique when it comes to digital marketing in a number of different ways:
- High level of personalization. To appeal to prospective students, it is imperative to show that you understand both their situation and emotional needs while offering a tailored solution just for them.
- SERP changes. Search Engine Results Pages change on a frequent basis for education related queries with traffic being sent via maps, carousels and different knowledge panels.
- The importance of E-A-T: This stands for Expertise, Authoritativeness and Trustworthiness. In order for content to rank and to build trust, you must show credentials that backup your claims and information.
Our Internet Marketing Services
At NextLeft, we offer a comprehensive suite of online marketing services that are geared towards driving student leads and conversions. These include:
SEO Services
The majority of web traffic for those in higher education comes from organic search results so having a strategy to capture these users is a must.
Content Marketing
Content marketing is the best way to increase your share of non-branded traffic, through mediums like blog content, infographics and videos.
Paid Media
Paid advertising can be extremely effective for higher education, especially in the realm of highly targeted social media campaigns.
Conversion Rate Optimization
Getting traffic to your website is one thing, but getting them to convert is another! Our conversion rate optimization services can help increase valuable leads from prospective students.