SEO for Higher Education
In today’s world, most students are starting their college search online. From looking at aggregator websites to individual university websites, potential students are gathering as much information online as they can before applying to the school of their choice. Therefore, it is crucial for schools to show up organically and rank for popular queries searched for by students. If you are a higher education institution, jump start your SEO campaign with NextLeft today!
Higher Education SEO
Key Factors for Higher Education SEO
At NextLeft we have been working in the higher education space for years and know that there are key factors for any SEO campaign:
- Building Authority. The higher education space is very competitive which means E-A-T and link authority are vital to ranking for educational related terms.
- Capturing Local Search Volume. As search engine results pages (SERPs) become more localized, search engines are starting to limit the organic reach of schools to users in their local geographic area and reducing national visibility.
- Conversion Rate Optimization. In addition to ranking and pulling in traffic, leading users to fill out forms, submit applications and enroll is the bottom line for any higher education SEO campaign.
Our Credit Union SEO Services
At NextLeft, we have the experience and a comprehensive suite of SEO services that are geared towards driving leads and enrollment. These include:
Local SEO
In order to show up for users in your region, you need to have the right strategy in place. From Google My Business to locally modified keywords, local SEO is a must.
Content Marketing
In addition to ranking for degree related terms, content marketing allows your institution to expand it’s organic net and drive users to your website via career and informational topics.
Link Building
With the competition that exists in the higher education space, even with top notch content, link building will be needed to push your website past the competition.
Technical SEO
From fixing internal linking to wrangling subdomains, technical SEO is a key component of maintaining the health of large websites and helping them rank organically.
Turning content into customers…
Hallmark
“We’ve seen our traffic and sales increase exponentially.”
Gilmour
Mastering Content Marketing for Gardening Aficionados.
Fiskars
“Greatest ROI our team has seen.”
MonkeySports
Transforming Sports Retailer into National E-Commerce Powerhouse
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FAQ
You’ve got questions? We’ve got answers.
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Why NextLeft?
It’s simple… in-house marketing teams can’t do it all, but in order to compete in today’s market they need to. That’s where valuable, sustainable, and trusted partnerships are vital. At NextLeft, we only partner with in-house marketing teams to accelerate marketing efforts and maximize growth. This is what we do best.
Together, our senior digital marketers and your in-house leads, partner to create a lay a foundation, create a sustainable path forward, and ever-improve along the way. Our work is catered to you so that a partnership reduces your workload, not increases it. Just like that… viola! No more unnecessary stress because together we can achieve more.
What can NextLeft do for me?
Today’s consumers are on-the-go and want useful, relevant information on demand. To win in today’s competitive market, your business needs to be visible in top search engine results, provide consumers the information they are searching for, and establish trust. Not a short order… we know. Luckily, we have a plan (& we know it works).
First, before we take on any client at NextLeft we conduct a complimentary website audit. This in-depth audit of your site takes a look at overall site health, technical recommendations, competitor analysis, preliminary keyword research, and highlights big opportunities for online growth. Next, after we review the audit and get feedback, our team creates a proposal that includes strategic recommendations, services, and a timeline. Finally, once you decide to partner with us you are assigned to a pod (your new 2-4 person marketing team extension) that will be on your account for the duration of our partnership. This team will get design and execute your plan while providing ongoing support, transparency, and communication along the way.
How do I know if NextLeft is right for me/us?
We partner specifically with in-house marketing teams, however, sometimes there are unique exceptions. Not sure? Let’s talk it out in the discovery phase. If we aren’t a match, we will give you industry advice on where to go- free of charge.
How does NextLeft manage workflow internally?
At NextLeft, we have a unique workflow because of our pod structure. Each client is assigned to a pod that is composed of a senior client service account manager, as well as, an SEO specialist and/or a paid media account manager.
Why not just hire someone internally?
Sure, you can build the machine yourself, but we don’t recommend it for a few reasons.
The time, effort, and amount of resources you’ll spend to try and find the perfect team to effectively support your business objectives, plus getting them up to speed, paying for the necessary tools (which we already have), and ramping up your own machine far outweighs the cost of partnering with NextLeft.
Want to explore this further? We wrote an article on ROI for hiring in-house vs. agency here. Happy to help!
Do you offer childcare?
Unfortunately, no. However, we will give you time back with your loved ones by simplifying marketing and taking a whole lot off your plate!
How much is this going to cost me?
Just like there is no one-size-fits-all marketing strategy, we don’t have one-size-fits-all pricing for our services. We create custom strategies for each client and work with you to determine what budgets are needed to reach your targets and goals.
That said, there are general minimum budgets needed to really see results. We recommend a minimum monthly budget of $6,000 for ongoing SEO and industry standard for Content Marketing is 25% of annual marketing budgets for production and promotion.