Digital Marketing for Law Firms
The law firm digital marketing space is one of the most competitive on the internet. Not only are thousands of attorneys all competing for the same keywords but cost-per-click prices are some of the most expensive of any industry. If you don’t have a digital marketing agency on your side, it will be hard to gain any visibility online. That’s why you need to come to an agency like NextLeft!
Law Firms
How is Legal Marketing Unique?
The legal industry is unique when it comes to digital marketing in a number of different ways:
- High competition. With so many law firms competing for the same keywords in the same locations, you will need link building, E-A-T, reviews and all the authority possible to stand out from the crowd.
- High CPC. Attorney keywords are some of the most expensive across any PPC platform, which makes sense given the potential return on investment for one lead.
- Local SEO: Local rankings, Google Maps and reviews are all vitally important for law firms since they will be showing up for location based searches in their city or town.
Our Internet Marketing Services
At NextLeft, we offer a comprehensive suite of online marketing services that are geared towards driving case leads. These include:
SEO Services
To show up in your local area organically and on maps, you will need an agency that is proficient in all types of SEO.
Content Marketing
From checklists to specific legal topics, the law firm space heavily relies on rich, long form content that clearly explains issues for readers.
Paid Media
Paid advertising is one of the most common forms of lead generation for law firms. Even though CPC is high, just one new case can provide ROI.
Conversion Rate Optimization
If your content or landing pages are seeing traffic but not converting, then your firm needs to invest in CRO to increase user engagement.