Digital Marketing for Law Firms
The law firm digital marketing space is one of the most competitive on the internet. Not only are thousands of attorneys all competing for the same keywords but cost-per-click prices are some of the most expensive of any industry. If you don’t have a digital marketing agency on your side, it will be hard to gain any visibility online. That’s why you need to come to an agency like NextLeft!
Law Firms
How is Legal Marketing Unique?
- High competition. With so many law firms competing for the same keywords in the same locations, you will need link building, E-A-T, reviews and all the authority possible to stand out from the crowd.
- High CPC. Attorney keywords are some of the most expensive across any PPC platform, which makes sense given the potential return on investment for one lead.
- Local SEO: Local rankings, Google Maps and reviews are all vitally important for law firms since they will be showing up for location based searches in their city or town.
Our Internet Marketing Services
At NextLeft, we offer a comprehensive suite of online marketing services that are geared towards driving case leads. These include:
SEO Services
To show up in your local area organically and on maps, you will need an agency that is proficient in all types of SEO.
Content Marketing
From checklists to specific legal topics, the law firm space heavily relies on rich, long form content that clearly explains issues for readers.
Paid Media
Paid advertising is one of the most common forms of lead generation for law firms. Even though CPC is high, just one new case can provide ROI.
Conversion Rate Optimization
If your content or landing pages are seeing traffic but not converting, then your firm needs to invest in CRO to increase user engagement.
Turning content into customers…
Hallmark
“We’ve seen our traffic and sales increase exponentially.”
Gilmour
Mastering Content Marketing for Gardening Aficionados.
Fiskars
“Greatest ROI our team has seen.”
MonkeySports
Transforming Sports Retailer into National E-Commerce Powerhouse
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FAQ
You’ve got questions? We’ve got answers.
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Why NextLeft?
It’s simple… in-house marketing teams can’t do it all, but in order to compete in today’s market they need to. That’s where valuable, sustainable, and trusted partnerships are vital. At NextLeft, we only partner with in-house marketing teams to accelerate marketing efforts and maximize growth. This is what we do best.
Together, our senior digital marketers and your in-house leads, partner to create a lay a foundation, create a sustainable path forward, and ever-improve along the way. Our work is catered to you so that a partnership reduces your workload, not increases it. Just like that… viola! No more unnecessary stress because together we can achieve more.
What can NextLeft do for me?
Today’s consumers are on-the-go and want useful, relevant information on demand. To win in today’s competitive market, your business needs to be visible in top search engine results, provide consumers the information they are searching for, and establish trust. Not a short order… we know. Luckily, we have a plan (& we know it works).
First, before we take on any client at NextLeft we conduct a complimentary website audit. This in-depth audit of your site takes a look at overall site health, technical recommendations, competitor analysis, preliminary keyword research, and highlights big opportunities for online growth. Next, after we review the audit and get feedback, our team creates a proposal that includes strategic recommendations, services, and a timeline. Finally, once you decide to partner with us you are assigned to a pod (your new 2-4 person marketing team extension) that will be on your account for the duration of our partnership. This team will get design and execute your plan while providing ongoing support, transparency, and communication along the way.
How do I know if NextLeft is right for me/us?
We partner specifically with in-house marketing teams, however, sometimes there are unique exceptions. Not sure? Let’s talk it out in the discovery phase. If we aren’t a match, we will give you industry advice on where to go- free of charge.
How does NextLeft manage workflow internally?
At NextLeft, we have a unique workflow because of our pod structure. Each client is assigned to a pod that is composed of a senior client service account manager, as well as, an SEO specialist and/or a paid media account manager.
Why not just hire someone internally?
Sure, you can build the machine yourself, but we don’t recommend it for a few reasons.
The time, effort, and amount of resources you’ll spend to try and find the perfect team to effectively support your business objectives, plus getting them up to speed, paying for the necessary tools (which we already have), and ramping up your own machine far outweighs the cost of partnering with NextLeft.
Want to explore this further? We wrote an article on ROI for hiring in-house vs. agency here. Happy to help!
Do you offer childcare?
Unfortunately, no. However, we will give you time back with your loved ones by simplifying marketing and taking a whole lot off your plate!
How much is this going to cost me?
Just like there is no one-size-fits-all marketing strategy, we don’t have one-size-fits-all pricing for our services. We create custom strategies for each client and work with you to determine what budgets are needed to reach your targets and goals.
That said, there are general minimum budgets needed to really see results. We recommend a minimum monthly budget of $6,000 for ongoing SEO and industry standard for Content Marketing is 25% of annual marketing budgets for production and promotion.