Capture On-the-Go Customers.

Increase your brand presence and attract more customers by optimizing your business through local search for today's busy consumers.

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Local SEO Overview

Local Search is a highly effective form of online marketing that allows businesses to promote their services or products to customers on-the-go, driving in-store visits and other desirable actions. Users want relevant, accurate and convenient options and, given the hyper-local intent for users and results being shown by search engines to meet that demand like localized organic results and the 3-pack, having a sound local SEO setup is more important now than ever before.

Google My Business

Local SEO That Works

GOOGLE MY BUSINESS

Google My Business (GMB) allows users to connect with local businesses via search, Google Maps or Google+. To increase local visibility, NextLeft will setup, audit and optimize your GMB page(s) to ensure all of your verified business information will appear on search. Additionally, with any local SEO work being done, NextLeft uses a comprehensive 17-point checklist specific to GMB to ensure our clients are setup for success.

NAP INFORMATION AUDITS

The Name, Address, Phone Number (NAP) audit conducted by NextLeft includes analysis of the company location listings to ensure accuracy and consistency across all listings on local online directories. This audit will identify and provide recommendations for inaccurate and/or mismatched NAPs in order to improve local search engine rankings and earn more citations. Accuracy is a top ranking factor when it comes to local search.

STRUCTURED MARKUP

One way to attract more local customers is by showcasing compelling information directly in the search engine results pages. Schema markup allows for specific indexation of assets on your website that search engines can display and index in a consumer-friendly format. The elements we leverage at NextLeft include NAP information, star ratings, reviews and testimonials. NextLeft will review your local landing pages and make specific structured markup recommendations to help search engines better understand your valuable business information.

REPUTATION MANAGEMENT

Maintaining a positive brand reputation online is more important than ever, with 90% of customers saying they are influenced by online reviews. NextLeft will audit your existing reviews across major review platforms to measure your customers' sentiments and identify painpoints. This will provide key insights into what issues need to be addressed, what questions need to be answered through additional content creation and what your customers love about your business.

LOCAL LISTINGS MANAGEMENT

To maintain brand awareness and further attract local customers, NextLeft will distribute and manage important business information, such as new locations, closed locations and changed store hours, across major local listings networks like InfoGroup, Neustar Localeze and Acxiom. Routine updates and optimization of your business listings will improve visibility for your locations within the SERPS.

MANUAL CITATION BUILDING

To increase your local rankings and referral traffic in particular, NextLeft has built a comprehensive manual citation building product. Specifically, NextLeft will build citations to your priority business locations on authoritative local listings directories while ensuring that there is NAP consistency throughout all citations. Additionally, as part of the manual citation building process, NextLeft will check for and help to avoid duplicate citations which helps to both maintain quality of your citation profile and avoid confusion of customers and Google.

Recent Local Hacks


Local Search Mistakes

10 Local Search Mistakes and How To Fix Them

At this point, you don’t need to be convinced that local search is a critical element of your marketing mix. What you may not know, however, is how to effectively manage local search and avoid many of the pitfalls your peers commonly make.

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Google My Business

4 Hacks for Google My Business Optimization

With Google making a continuous drive to add an emphasis to localized results, websites with a local footprint must keep up with the ongoing changes happening in the search engine result pages (SERPs). One way to do so is with an optimized Google My Business profile. We’ve broken down how to fully optimize your page in four simple steps for you to follow.

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More tips and articles from our Local SEO experts

How to Optimize Your Google My Business Profile

In order for a website to appear in the local 3-pack results, it is essential to have a well-optimized Google My Business (GMB) profile. Hiring a Local SEO company can provide the additional support you need to optimize your business and attract more on-the-go local customers.

Understanding How Google Rankings Are Determined

A good Google ranking is important to drive traffic, achieve business goals, and maintain a competitive advantage. Now more than ever, local intent of the consumer and of Google has a bigger impact on rankings. Our Local Search agency can help ensure you’re optimized through local SEO tactics.