SEO Services By CMS
At NextLeft, we have experience doing SEO on all different types of content management systems. From a CMS like WordPress and Shopify to Magento or Drupal, each CMS has unique features that need to be understood for a successful SEO campaign. We know the ins and outs of most major content management systems on the market today and can help jump start your next SEO campaign!
What is Content Management System (CMS)?
A content management system (CMS) is computer software that is used to create, manage and modify digital content. Most often, the term CMS is associated with website content like webpages, images and blog posts. There are numerous different content management systems on the market, but some of the most common today include WordPress, Shopify, Joomla or SquareSpace.
The Components of Local SEO
Using local SEO, companies can effectively and efficiently implement an SEO strategy that targets any local prospects who are searching online for the products and services they offer. NextLeft’s talented, experienced SEO experts are skilled at optimizing onpage content (the words on a website) while also utilizing other important local SEO strategies that can improve search rankings.
As the name implies, BigCommerce is used for online eCommerce stores. Similar to shopify, it is an out of the box solution with some levels of customization.
Drupal is a common CMS for enterprise clients. It is very customizable via modules but requires the need of a development resource for most changes.
Shopify is one of the most common content management systems on the market today for eCommerce websites. It is a great out of the box solution but it does come with some canonicalization quirks and does not allow for customization (ie robots.txt file)
WordPress is the most common CMS on the market, boasting over a 60% market share. It is highly customizable via plug-ins and most edits can be accomplished without the help of a development resource.
Why is the Right CMS Important?
Picking the right CMS for your business comes down to a few different factors:
Type of Website – You will want to pick
a CMS that fits your needs. For example, using Shopify for a non eCommerce website is probably not the best option for your business.
With so many options on the market, ensure that you have the right CMS for your business, budget, and needs!
Customization – If you want a custom look or functionality, you will want a CMS that allows for that. If you do not have a development resource, you will likely want an out of the box solution that is more user friendly.
Price – Depending on the size of your business, price may be a very important factor. There are lower cost options like SquareSpace or WordPress versus a CMS like Magento or Drupal which will be much more expensive.
The technology we work with
Turning content into customers…
You’ve got questions? We’ve got answers.
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It’s simple… in-house marketing teams can’t do it all, but in order to compete in today’s market they need to. That’s where valuable, sustainable, and trusted partnerships are vital. At NextLeft, we only partner with in-house marketing teams to accelerate marketing efforts and maximize growth. This is what we do best.
Together, our senior digital marketers and your in-house leads, partner to create a lay a foundation, create a sustainable path forward, and ever-improve along the way. Our work is catered to you so that a partnership reduces your workload, not increases it. Just like that… viola! No more unnecessary stress because together we can achieve more.
What can NextLeft do for me?
Today’s consumers are on-the-go and want useful, relevant information on demand. To win in today’s competitive market, your business needs to be visible in top search engine results, provide consumers the information they are searching for, and establish trust. Not a short order… we know. Luckily, we have a plan (& we know it works).
First, before we take on any client at NextLeft we conduct a complimentary website audit. This in-depth audit of your site takes a look at overall site health, technical recommendations, competitor analysis, preliminary keyword research, and highlights big opportunities for online growth. Next, after we review the audit and get feedback, our team creates a proposal that includes strategic recommendations, services, and a timeline. Finally, once you decide to partner with us you are assigned to a pod (your new 2-4 person marketing team extension) that will be on your account for the duration of our partnership. This team will get design and execute your plan while providing ongoing support, transparency, and communication along the way.
How do I know if NextLeft is right for me/us?
We partner specifically with in-house marketing teams, however, sometimes there are unique exceptions. Not sure? Let’s talk it out in the discovery phase. If we aren’t a match, we will give you industry advice on where to go- free of charge.
How does NextLeft manage workflow internally?
At NextLeft, we have a unique workflow because of our pod structure. Each client is assigned to a pod that is composed of a senior client service account manager, as well as, an SEO specialist and/or a paid media account manager.
Why not just hire someone internally?
Sure, you can build the machine yourself, but we don’t recommend it for a few reasons.
The time, effort, and amount of resources you’ll spend to try and find the perfect team to effectively support your business objectives, plus getting them up to speed, paying for the necessary tools (which we already have), and ramping up your own machine far outweighs the cost of partnering with NextLeft.
Want to explore this further? We wrote an article on ROI for hiring in-house vs. agency here. Happy to help!
Do you offer childcare?
Unfortunately, no. However, we will give you time back with your loved ones by simplifying marketing and taking a whole lot off your plate!
How much is this going to cost me?
Just like there is no one-size-fits-all marketing strategy, we don’t have one-size-fits-all pricing for our services. We create custom strategies for each client and work with you to determine what budgets are needed to reach your targets and goals.
That said, there are general minimum budgets needed to really see results. We recommend a minimum monthly budget of $6,000 for ongoing SEO and industry standard for Content Marketing is 25% of annual marketing budgets for production and promotion.