Local SEO Services
If your business has a physical location, then local SEO is a must for showing up online. As more and more consumers start researching and shopping online before ever going into a business, the importance of local SEO has only grown over time. It should comes as no surprise that businesses who use local SEO strategies often see a dramatic uptick in sales, leads and revenue. Therefore, the next step to getting the most out of your website is implementing a strategic local SEO strategy. To start yours, contact NextLeft today!
What is Local SEO?
Local SEO allows businesses to target a local audience and therefore those most likely to shop at your physical location. This is accomplished by using local listing like Google My Business or Yelp, building local citations and creating landing pages for specific locations. If done right, it is an effective way to optimize your website and market your brand or service to those customers in your city or region.
The Components of Local SEO
Using local SEO, companies can effectively and efficiently implement an SEO strategy that targets any local prospects who are searching online for the products and services they offer. NextLeft’s experienced SEO experts are skilled at optimizing local SEO campaigns, with services such as:
One of the first steps of local search engine optimization services is to complete local keyword research. This will identify the specific keywords users most-often search for when looking for businesses, brands or services similar to yours.
Local link building is important not only in the sense that it can help build authority in the eyes of customers, but also because Google really, really likes it when other authoritative sites link to yours. It’s key because Google sees linking as evidence that a site has authority.
Local Citation Services
Keyword research is important, but it’s only one piece of the puzzle. Utilizing local citations by ensuring you’re listed in directories is another strategic way to increase local exposure.
Optimizing content for local SEO means crafting keyword-rich copy that’s both relevant and local-driven, and it can result in booming traffic – both to your site, and in your local customer base. Content optimization is an excellent way to gain attention and rise in the search results.
Google My Business SEO
When you market your business using all the tools that are available to you, it can be wildly successful. The key is knowing how to do it. Internet-based free network Google My Business (GMB) exists to help businesses do just that.
If you build it, they will come…except they haven’t. Why? Website development is not a set it and forget it deal. And how well your site performs, believe it or not, has more to do with than just content. It is essential that after launching a site, you monitor the technical aspects of SEO.
Getting a Local SEO Audit
You’re a savvy business owner with a killer site. You spent a ton getting it designed and launched. But if you have a storefront or office space, you want more than just traffic to your site. What efforts can you use to get people to your location?
In fact, studies show that:
- 88 percent of people who search for a local brand call or visit a business within 24 hours
- 78 percent of consumers who do a local search on mobile end up making an in-store purchase
- And more than 46 percent of Google searches are for local information.
Local SEO translates to more traffic to your location, which can ultimately mean more sales!
Interested in upping your local SEO game? Ready to increase traffic and convert users? Not sure where to start? If you’re looking for help with growing your visibility in the local space, NextLeft’s got you covered.
Our team is up on all the latest industry techniques and landscape, and we’re skilled at assessing digital spaces and creating a plan to enhance your site and your visibility.
The technology we work with