There’s no such thing as one-size-fits-all when it comes to developing an SEO strategy, and choosing the right strategy, including link building, can have a significant impact on your site’s ranking, traffic, and overall business success. Designing your brand’s approach and choosing the tactics that will work best for you depends on:

  1. What state your website is in
  2. Your current rankings
  3. Your overall authority
  4. Online market share
  5. Your competition

In this article, we’ll focus on just one of the many tactics you can choose to add to your Earned Media mix: Premium Link Building.

What Is Premium Link Building?

Premium Link Building is the process of attracting high-quality inbound links to your website through the creation of unique, valuable content and custom outreach to a specific target audience. Building your website’s backlink profile is essential to improving your website’s authority and search engine rankings. Link building requires a careful, ongoing effort that naturally boosts your link profile. So what can you do?

How To Get Links To Your Website

The best way to get other sites to create relevant links to yours is to create unique, useful content that can quickly gain popularity among your online audience. It’s also critical to create content that not only attracts links, but also speaks to your target audience within a desired industry, persona, or buying stage category. When these elements are present in your content planning and promotion phases, a good blog post, case study, white paper, or other content-rich page on your site naturally will contain relevant keywords and is likely to attract inbound links.

Avoid Black Hat SEO Techniques

It’s best to avoid risky link building efforts that appear to be in place only to manipulate organic keyword rankings. Examples include creating a “satellite” site with the sole purpose of linking back to a main site, or placing inbound links on unrelated pages just to boost a specific page’s rank. Search engines can penalize websites that are found to be using these tactics which are commonly referred to as ‘black hat’ SEO techniques, often demoting those pages way down in the search results or de-listing the pages altogether.

An effective way of properly building authority without black hat techniques is through Premium Link Building. At NextLeft, we specialize in link opportunity assessment and outreach to build high quality links on real sites that are relevant to a specific brand. Used as just one part of an extensive earned media mix, premium links are implemented to support marketing efforts through high quality, relevant placements.

To learn more about our Premium Link Building services and how we can help build your backlink profile and create authority for your website, contact us today!