HFS Federal Credit Union
"Their knowledge is impressive and we've seen lots of great results, but they're also a joy to work with."
Jesica Carriaga
Marketing Coordinator, HFS FCU
61%
Increase in Page 1 keyword rankings
123%
Growth in total views for the top location on Google My Business
76%
Reduction in CPC and a 20x improvement in CTR through optimized targeting and ad copy
Accelerating Growth with Results You Can See
Overview
HFS FCU started with humble beginnings in January of 1937. Eighty-five years later, it is now the largest Hawai‘i Island credit union with over $800 million in assets, serving over 50,000 members sharing a common bond to the island.
When HFS FCU came to NextLeft, traditional marketing campaigns, community outreach and word of mouth was the main focus of their marketing efforts. Their in-house marketing team wanted to shift focus to capitalize on digital marketing in order to meet growth goals.
Objectives
- Increase asset size & grow loans (5% growth, YOY)
- Target younger demographic as the next generation of members
- Develop a content strategy that can be connected to growth goals
- Clear tracking and reporting to measure success of campaigns
- Generate positive ROAS on for core products such as checking account origination, auto loans, home loans, and branch walk-ins.
Results
- Page 1 keyword ranking increased by 61% and referring domains increased by 150%
- Increased visibility on GMB for all six locations with the highest location (Kona Coast) growing by +123% in Total Views,+ 276% in Views on Maps, and +35% of Views on Search
- Loans page saw a +46.3% increase in New Users and a +54.2% increase in Sessions
- Blog page Organic New Users increased 40%
- 76% reduction on CPC's due to campaign and branded keyword optimization
- 20x improvement on CTR due to improved targeting and ad copy optimization
Content Strategy
Technical SEO
Fixed technical setbacks and optimized for search engines.
Local SEO
Provided recommendations and best practices for Google My Business.
Keyword Research
Conducted competitor analysis, topic research, and developed a content/ keyword strategy.
Content Development
Optimized existing content and created new content to increase brand awareness, build authority, and open new traffic streams.
Premium Link Building
Built links in order to increase domain authority (rankings) and drive traffic from external sources.
Localized Paid Media
Utilized Google Ads and Paid Social to run a hyper-local campaign (30 mi radius) with targeting focused on metro, city, and zip code levels.
Google Ads
Implemented dynamic search ads and AI targeting focused on both mobile and desktop users.
Reporting & Attribution
Created custom goals, clear reporting and set-up analytics to reflect progress towards KPIs associated with core products.