B Corp Digital Marketing Agency

Helen Woodward Animal Center and NextLeft Agency Partner to Promote Life Saving Work

(NextLeft CEO and Manager of Social Impact – John McKusick and Alexa Withrow – visit Helen Woodward Animal Center Therapeutic Riding Horse Sandy.)

January 22, 2023 – San Diego, CA – Helen Woodward Animal Center, one of America’s top non-profit animal welfare organizations, is teaming up with NextLeft, a cutting-edge digital marketing agency and one of the fastest-growing private companies in California.   A heart-to-heart meeting between the two company leaders led the marketing firm to offer its services pro bono to increase the Center’s exposure and help save even more lives.

Helen Woodward Animal Center is known around the world as “The Animal Center of the Future” with good reason. The Center offers 14 unique programs all focused around the belief that animals help people and people help animals through trust, unconditional love, and respect. This thoughtful idea is clearly promoted in everything the Center does.  A shared passion for helping pets is what brings Helen Woodward Animal Center and NextLeft together in this amazing partnership.

“We have been incredibly touched to discover the hearts of the people at the top of some of this city’s most respected businesses,” explained Helen Woodward Animal Center President and CEO Mike Arms.  “So much of the work that gets done at the Center is thanks to the generosity of corporate partners who really strive to make a difference in their community.”    

“One of the most crucial concerns in the world of animal welfare is the ability to share our mission of saving lives, locally, nationally and even globally,” continued Arms.  “NextLeft stands out from other digital marketing agencies, not only because of their amazing growth and history of successful campaigns, but also because they are genuinely good people.”

Arms is a pioneer in the animal welfare industry, known for his heartfelt speeches and revolutionary pet events and programs, such as the “Remember Me Thursday” global awareness campaign.

John McKusick, CEO at NextLeft, said, “At NextLeft, we strive to partner with businesses that share similar values and do good work. As a fellow San Diego-based business, we are inspired by Helen Woodward Animal Center’s vast initiatives, services, and operations to change the lives of animals daily, and on a global scale.”

“Since transitioning to remote work, our beloved pets have kept our laps warm, photobombed our zoom calls, and become members of our NextLeft family. The mission-driven work that Helen Woodward Animal Center does every day has touched our hearts and aligns greatly with our culture. We are honored to partner with an organization where ‘people help animals and animals help people’,” added Alexa Withrow, Manager of Social Impact at NextLeft.

Rob Tindula, Director of SEO at NextLeft shared, “Our team has designed an SEO, Content, and Paid Media campaign under the supervision and direction of my Goldendoodle, Angie. The campaign includes technical SEO, keyword research, content creation, link building, and Google Ads management. Our goal is to increase their Google rankings, as well as help users find the valuable services, events, and work that the Helen Woodward Animal Center has to offer.”

Click here to learn more information about NextLeft’s services.


About NextLeft
NextLeft is a Certified B Corp digital marketing agency headquartered in San Diego, CA that specializes in SEO, Content Marketing, and Paid Media. As a leading performance agency for brands on a mission, NextLeft supports like minded organizations to strategize, create and promote helpful, relevant content that provides the greatest impact.

About Helen Woodward Animal Center
Helen Woodward Animal Center is a private, non-profit organization where “people help animals and animals help people.” Founded in 1972 in Rancho Santa Fe, Calif., the Center provides services for more than 90,000 people and more than 10,000 animals annually through adoptions, educational and therapeutic programs both onsite and throughout the community. Helen Woodward Animal Center is also the creator of the International Home 4 the Holidays pet adoption drive, the International Remember Me Thursday® campaign and The Business of Saving Lives Workshops, teaching the business of saving lives to animal welfare leaders from around the world.  For more information, go to:  www.animalcenter.org.

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