Content Marketing Services
It’s no secret. Dominating your digital domain isn’t easy. For most brands, it means partnering with a content marketing firm like NextLeft. A digital content marketing agency helps your company get its message, its products and its information – not just out there, but out there in front of the right audience, too.
What is Content Marketing?
Content marketing refers to the science and art of consistently researching, creating, tweaking and updating all aspects of your website content. This can maximize positive exposure to your brand and improve the client experience, thereby enhancing future business prospects and your existing customer base.
The Components of Successful Content Marketing Services
A content marketing campaign doesn’t just come together on its own. There are a lot of moving parts. Your content strategy must be methodical, thoughtful, proactive and consistent. Here are some components to an all-encompassing digital content marketing plan that NextLeft can put together to help you.
The first step to any content marketing campaign is a content audit. This means looking at any existing content (ie blog posts) and indentifying opportunties for optimization or new content creation.
Once content opportunities have been identified, it’s time to start writing the actual content. This means generating an optimized content brief and producing SEO friendly copy.
Producing high quality content isn’t always enough. To help get content off the ground and rank organically, you will need link building services to drive equity to your pages and lift it past the competition.
Who Needs Content Marketing?
In short, it doesn’t matter what size you are right now. Whether you’re just starting out, or if you’re hoping to grow your business, or if you’re at the enterprise level, you need to focus on digital content marketing services. In the past, many brands assumed that only
businesses in high-tech industries, or just those in eCommerce and online businesses, need a strong digital presence. This translated to a misinformed assumption that digital content marketing wasn’t really necessary.
But in reality – and what’s ever-so-apparent now is that – any client-facing (yes, B2B or B2C) business will benefit significantly from effective content marketing.
It really doesn’t matter what sector of business or industry you’re in: the right content marketing service can markedly grow your business. And it goes further than that. The ripple effect of a strong content marketing strategy is far-reaching.
- Increased revenue
- A dedicated and loyal customer base
- The potential to grow a small business into an successful franchise
- And more…
The technology we work with
Turning content into customers…
You’ve got questions? We’ve got answers.
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It’s simple… in-house marketing teams can’t do it all, but in order to compete in today’s market they need to. That’s where valuable, sustainable, and trusted partnerships are vital. At NextLeft, we only partner with in-house marketing teams to accelerate marketing efforts and maximize growth. This is what we do best.
Together, our senior digital marketers and your in-house leads, partner to create a lay a foundation, create a sustainable path forward, and ever-improve along the way. Our work is catered to you so that a partnership reduces your workload, not increases it. Just like that… viola! No more unnecessary stress because together we can achieve more.
What can NextLeft do for me?
Today’s consumers are on-the-go and want useful, relevant information on demand. To win in today’s competitive market, your business needs to be visible in top search engine results, provide consumers the information they are searching for, and establish trust. Not a short order… we know. Luckily, we have a plan (& we know it works).
First, before we take on any client at NextLeft we conduct a complimentary website audit. This in-depth audit of your site takes a look at overall site health, technical recommendations, competitor analysis, preliminary keyword research, and highlights big opportunities for online growth. Next, after we review the audit and get feedback, our team creates a proposal that includes strategic recommendations, services, and a timeline. Finally, once you decide to partner with us you are assigned to a pod (your new 2-4 person marketing team extension) that will be on your account for the duration of our partnership. This team will get design and execute your plan while providing ongoing support, transparency, and communication along the way.
How do I know if NextLeft is right for me/us?
We partner specifically with in-house marketing teams, however, sometimes there are unique exceptions. Not sure? Let’s talk it out in the discovery phase. If we aren’t a match, we will give you industry advice on where to go- free of charge.
How does NextLeft manage workflow internally?
At NextLeft, we have a unique workflow because of our pod structure. Each client is assigned to a pod that is composed of a senior client service account manager, as well as, an SEO specialist and/or a paid media account manager.
Why not just hire someone internally?
Sure, you can build the machine yourself, but we don’t recommend it for a few reasons.
The time, effort, and amount of resources you’ll spend to try and find the perfect team to effectively support your business objectives, plus getting them up to speed, paying for the necessary tools (which we already have), and ramping up your own machine far outweighs the cost of partnering with NextLeft.
Want to explore this further? We wrote an article on ROI for hiring in-house vs. agency here. Happy to help!
Do you offer childcare?
Unfortunately, no. However, we will give you time back with your loved ones by simplifying marketing and taking a whole lot off your plate!
How much is this going to cost me?
Just like there is no one-size-fits-all marketing strategy, we don’t have one-size-fits-all pricing for our services. We create custom strategies for each client and work with you to determine what budgets are needed to reach your targets and goals.
That said, there are general minimum budgets needed to really see results. We recommend a minimum monthly budget of $6,000 for ongoing SEO and industry standard for Content Marketing is 25% of annual marketing budgets for production and promotion.