Content Marketing Services

When it comes to content marketing, simply producing words isn’t enough. Behind those words, you need to have a solid strategy that targets the right audience with the right messaging. For many brands, this means partnering with a content marketing firm like NextLeft. As a digital content marketing agency, we know how to help your company get its message, its products and its information in front of the right people. Whether you are looking for help with topic ideation, blog content writing or content marketing in general, contact us to get started today!

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Content Marketing

What is Content Marketing?

Content marketing from an internet marketing perspective is the process of researching, creating and updating content to make it helpful and useful for users. This process can maximize positive exposure to your brand and improve the client experience, thereby enhancing future business prospects and your existing customer base. Content marketing is a key component of SEO but also plays a valuable role in channels like paid, email and social media marketing.

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The Components of Successful Content Marketing Services

A content marketing campaign doesn’t just come together on its own. There are a lot of moving parts. Your content strategy must be methodical, thoughtful, proactive and consistent. Here are some components to an all-encompassing digital content marketing plan that NextLeft can put together to help you.

01

Content Audit

The first step to any content marketing campaign is a content audit. This means looking at any existing content (ie blog posts) and indentifying opportunties for optimization or new content creation.

02

Content Writing

Once content opportunities have been identified, it’s time to start writing the actual content. This means generating an optimized content brief and producing SEO friendly copy.

03

Link Building

Producing high quality content isn’t always enough. To help get content off the ground and rank organically, you will need link building services to drive equity to your pages and lift it past the competition.

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Who Needs Content Marketing?

In short, it doesn’t matter what size you are right now. Whether you’re just starting out or if you’re hoping to grow your business, you need to focus on digital content marketing services. In the past, many brands assumed that only

businesses that already had a large digital presence could afford content marketing. This translated to a misinformed assumption that digital content marketing didn’t really fit for smaller businesses.

In reality any client-facing business will benefit significantly from effective content marketing.

It really doesn’t matter what sector of business or industry you’re in: the right content marketing service can markedly grow your business. And it goes further than that. The ripple effect of a strong content marketing strategy is far-reaching.

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