Heat Map Analysis
Do you know where users are clicking the most on your website? Are you unsure if users are even scrolling down and reading all of the content on your webpages? When you come to NextLeft, we can help unlock this information! Doing heat mapping analysis can both improve user experience and lead to increased conversions.
Heat Mapping Analysis
What is Heat Mapping?
Heat mapping is a data visualization technique that uses colors to show the amount of clicks on an element of a page or the distance users scroll. This information can then be used to draw conclusions about how users are interacting with a website and ways the experience for users can be improved. Heat mapping data can also be an important step for conversion rate optimization.
The Components of Our Heat Map Analysis
At NextLeft, we use a tool called Lucky Orange but can work with any heat mapping software that is currently installed on your website. Our process includes:
One of the first actions is to see where users are clicking most frequently on pages. Are they able to find the most important call to actions and internal links? Are they navigating through the header menu or clicking to the search bar to find what they are looking for?
Scroll Depth Analysis
Are users scrolling down to view all of the content on pages or are they only making it 50% of the way through? You can gain valuable insight on how to order your content to improve visibility and increase conversions!
Once we gather click and scroll data, our team will make recommendations on how to improve the user experience on your site and help increase conversions. These recommendations will be delivered with instructions on how to implement for each necessary party.
Who Needs a Heat Map Analysis?
If your website is earning traffic but users are either bouncing or conversion rates are low, then you need to compile data to discover why this is happening.
Heat mapping can be a key ingredient of increasing conversions and improving user experience.
Without having data, it can be challenging to make the right UX decisions.
If any of the above scenarios are happening for your business, start with some heat mapping analysis. At NextLeft we can help you install the proper code, compile the data and then provide actionable insights and recommendations for your website.
Contact us and see how our heatmapping audits can help your bottom line today!
The technology we work with
Turning content into customers…
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It’s simple… in-house marketing teams can’t do it all, but in order to compete in today’s market they need to. That’s where valuable, sustainable, and trusted partnerships are vital. At NextLeft, we only partner with in-house marketing teams to accelerate marketing efforts and maximize growth. This is what we do best.
Together, our senior digital marketers and your in-house leads, partner to create a lay a foundation, create a sustainable path forward, and ever-improve along the way. Our work is catered to you so that a partnership reduces your workload, not increases it. Just like that… viola! No more unnecessary stress because together we can achieve more.
What can NextLeft do for me?
Today’s consumers are on-the-go and want useful, relevant information on demand. To win in today’s competitive market, your business needs to be visible in top search engine results, provide consumers the information they are searching for, and establish trust. Not a short order… we know. Luckily, we have a plan (& we know it works).
First, before we take on any client at NextLeft we conduct a complimentary website audit. This in-depth audit of your site takes a look at overall site health, technical recommendations, competitor analysis, preliminary keyword research, and highlights big opportunities for online growth. Next, after we review the audit and get feedback, our team creates a proposal that includes strategic recommendations, services, and a timeline. Finally, once you decide to partner with us you are assigned to a pod (your new 2-4 person marketing team extension) that will be on your account for the duration of our partnership. This team will get design and execute your plan while providing ongoing support, transparency, and communication along the way.
How do I know if NextLeft is right for me/us?
We partner specifically with in-house marketing teams, however, sometimes there are unique exceptions. Not sure? Let’s talk it out in the discovery phase. If we aren’t a match, we will give you industry advice on where to go- free of charge.
How does NextLeft manage workflow internally?
At NextLeft, we have a unique workflow because of our pod structure. Each client is assigned to a pod that is composed of a senior client service account manager, as well as, an SEO specialist and/or a paid media account manager.
Why not just hire someone internally?
Sure, you can build the machine yourself, but we don’t recommend it for a few reasons.
The time, effort, and amount of resources you’ll spend to try and find the perfect team to effectively support your business objectives, plus getting them up to speed, paying for the necessary tools (which we already have), and ramping up your own machine far outweighs the cost of partnering with NextLeft.
Want to explore this further? We wrote an article on ROI for hiring in-house vs. agency here. Happy to help!
Do you offer childcare?
Unfortunately, no. However, we will give you time back with your loved ones by simplifying marketing and taking a whole lot off your plate!
How much is this going to cost me?
Just like there is no one-size-fits-all marketing strategy, we don’t have one-size-fits-all pricing for our services. We create custom strategies for each client and work with you to determine what budgets are needed to reach your targets and goals.
That said, there are general minimum budgets needed to really see results. We recommend a minimum monthly budget of $6,000 for ongoing SEO and industry standard for Content Marketing is 25% of annual marketing budgets for production and promotion.