Expert SaaS SEO Services

Software companies understand the importance of getting in front of the right audience. In a highly competitive and growing industry, every single potential user matters. How do you reach your ideal customer without spending hundreds of thousands of dollars on paid advertisements? You need to make sure you have an expert SaaS SEO plan!


What is SaaS SEO?

Software as a Service (SaaS) SEO is an online marketing strategy aimed at connecting software providers with their target audience. Whether you are B2B or B2C, at NextLeft, maximizing relevant high intent web traffic is our number one priority.

The Components of SaaS SEO

At NextLeft, we always take the time to assess the needs of our clients. Once we understand the brand, its products, services, and the industry, we can begin developing a targeted SEO strategy. As an agency with experience in SEO for software companies, we firmly believe that the one-size-fits-all approach delivers suboptimal results.

While many of the SEO deliverables are performed across different industries, it’s vital to know how to tailor these components to a niche like software. Here are the main services we provide for our clients in this industry:

some Thoughts

Who Needs a SaaS SEO Company?

SaaS SEO is a complex process that requires knowledge, experience, and dedication — we offer all three at NextLeft.

The industry is more popular than ever, but it’s also more crowded. With more and more competition online, companies need specialists to help with their SEO and content strategy.

There are only a handful of spots on page one of SERPs — with thousands of companies fighting it out. Our clients come to us because we have a deep understanding of search engines and users.

With these tools, we know how to get SaaS websites seen by more potential customers. To unlock your website’s potential, contact NextLeft for an audit today!

The technology we work with

Turning content into customers…


“We’ve seen our traffic and sales increase exponentially.”


Mastering Content Marketing for Gardening Aficionados.


“Greatest ROI our team has seen.”


Transforming Sports Retailer into National E-Commerce Powerhouse



You’ve got questions? We’ve got answers.

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Why NextLeft?

It’s simple… in-house marketing teams can’t do it all, but in order to compete in today’s market they need to. That’s where valuable, sustainable, and trusted partnerships are vital. At NextLeft, we only partner with in-house marketing teams to accelerate marketing efforts and maximize growth. This is what we do best. 

Together, our senior digital marketers and your in-house leads, partner to create a lay a foundation, create a sustainable path forward, and ever-improve along the way. Our work is catered to you so that a partnership reduces your workload, not increases it.  Just like that… viola! No more unnecessary stress because together we can achieve more.

What can NextLeft do for me?

Today’s consumers are on-the-go and want useful, relevant information on demand. To win in today’s competitive market, your business needs to be visible in top search engine results, provide consumers the information they are searching for, and establish trust. Not a short order… we know. Luckily, we have a plan (& we know it works). 

First, before we take on any client at NextLeft we conduct a complimentary website audit. This in-depth audit of your site takes a look at overall site health, technical recommendations, competitor analysis, preliminary keyword research, and highlights big opportunities for online growth.  Next, after we review the audit and get feedback, our team creates a proposal that includes strategic recommendations, services, and a timeline. Finally, once you decide to partner with us you are assigned to a pod (your new 2-4 person marketing team extension) that will be on your account for the duration of our partnership. This team will get design and execute your plan while providing ongoing support, transparency, and communication along the way. 

How do I know if NextLeft is right for me/us?

We partner specifically with in-house marketing teams, however, sometimes there are unique exceptions. Not sure? Let’s talk it out in the discovery phase. If we aren’t a match, we will give you industry advice on where to go- free of charge.

How does NextLeft manage workflow internally?

At NextLeft, we have a unique workflow because of our pod structure. Each client is assigned to a pod that is composed of a senior client service account manager, as well as, an SEO specialist and/or a paid media account manager. 

Why not just hire someone internally?

Sure, you can build the machine yourself, but we don’t recommend it for a few reasons. 

The time, effort, and amount of resources you’ll spend to try and find the perfect team to effectively support your business objectives, plus getting them up to speed, paying for the necessary tools (which we already have), and ramping up your own machine far outweighs the cost of partnering with NextLeft.

Want to explore this further? We wrote an article on ROI for hiring in-house vs. agency here. Happy to help! 

Do you offer childcare?

Unfortunately, no. However, we will give you time back with your loved ones by simplifying marketing and taking a whole lot off your plate!

How much is this going to cost me?

Just like there is no one-size-fits-all marketing strategy, we don’t have one-size-fits-all pricing for our services. We create custom strategies for each client and work with you to determine what budgets are needed to reach your targets and goals.

That said, there are general minimum budgets needed to really see results. We recommend a minimum monthly budget of $6,000 for ongoing SEO and industry standard for Content Marketing is 25% of annual marketing budgets for production and promotion.