SEO for Law Firms
SEO for Law Firms
The law firm SEO space is one of the most competitive on the internet. Not only are thousands of attorneys all competing for the same keywords but cost-per-click prices are some of the most expensive of any industry. If you don’t have an SEO agency on your side, it will be hard to gain any visibility online.
How is Legal SEO Marketing Unique?
The legal industry is unique when it comes to digital marketing in a number of different ways:
High competition. With so many law firms competing for the same keywords in the same locations, you will need link building, E-A-T, reviews and all the authority possible to stand out from the crowd.
High CPC. Attorney keywords are some of the most expensive across any PPC platform, which makes sense given the potential return on investment for one lead.
Local SEO: Local rankings, Google Maps and reviews are all vitally important for law firms since they will be showing up for location based searches in their city or town.
- See also:
- Digital Marketing Services
SEO
Search engine optimization (SEO) is a fundamental core to digital marketing. It’s a strategic, organic effort that focuses on all components of your website – both on-page (content) and off-page (technical SEO).
Content Marketing
Content is King. That said, even good content by itself just isn’t enough anymore. You need unique, amazing, shouts-out-loud content, with the right words, posted on the right places, tagged and coded in the right ways, promoted at the right time…on all the right channels.
Paid Media
Paid media is yet another way to expand brand reach, gain exposure, increase traffic and earn clicks through PPC and paid social. It can be a highly effective way to promote your services and products while seeing high ROI.
Web Development
Web development is the process of building, creating and maintaining a website for use on the internet. At NextLeft, we specifically focus on front end development, meaning that we work on the visual portion of the website that users interact with when they visit your site.
Conversion Rate Optimization
Conversion rate optimization (CRO) is the process of increasing the percentage of users who perform a desired action on your website. It is the perfect complement to traffic brought in by SEO and PPC.