Blurred Lines: How to Blend Digital and Traditional Marketing

Being a marketer has never been more fun or more challenging. The pace of change, growing number of channels, and rising customer expectations have created a tornado of activity, with marketers in the eye.

Meanwhile, the lines between digital and traditional marketing are blurring. Traditional marketing options such as TV, radio, print ads, direct mail, and even billboards now have digital alternatives that can be less expensive and even more effective.

4 Things To Know About Google’s Mobile Update

We heart our phones. We really do. Did you know that 60% of U.S. adults now choose smartphones and tablets over PCs to find information before they buy anything offline? With more people spending more time on their mobile devices, the pressure is on to make sure your website is mobile friendly.

Marketing to the Always On Consumer

Younger consumers, especially those under the age of 35, have grown up in a world in which digital technology is ubiquitous. This is a generation that sleeps with their smartphones and multitasks so much they don’t even realize they’re doing it: texting friends, downloading music, uploading videos, watching a movie on a phone or tablet, and posting on Facebook and Instagram and Vine
and Twitter and more.

Screen Usage and the Customer Journey

According to a study conducted by Google, 90% of all media interactions are now screen-based. Whether consumers are using a smartphone, laptop, television or tablet, the bottom line is that they’re plugged in constantly and, as marketers, this creates an opportunity to get in front of your audience at multiple touchpoints along the consumer path to purchase. But it’s not just enough to know we can reach our audience via the screen. We need to know how consumers are using these screen devices and when.

Digital Media and the Purchase Funnel: What to use when

When we think about digital media, there are a few specific classifications that come to mind that really have a defined place within the marketing mix: Paid Search, Display, and so on. On the contrary, there are also certain placements that are more ambiguous and may play a variety of roles. Ultimately, what marketers need to ask themselves as they evaluate which media strategy is best for their brand, is ‘What am I looking to achieve for my brand?’ and ‘How can I align my goals with the available media opportunities out there?’

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How To Choose a Digital Agency

I recently saw a stand-up comedy show where the comedian said about smartphones, “Who knew we would all be walking around with metal rectangles stuck to our hands?” and I thought, it can definitely seem that way sometimes. Everything is becoming digital and more of us turn to mobile devices for work, home and play.

Web San Diego: The List. The Site

What Joe Crawford started as a small list in March of 1999 has grown to over 600 members, and likely many more subscribers to the list’s RSS feed. This is arguably the largest organized body of San Diego tech professionals. So, the question now becomes how can we improve Web San Diego, the listserv and the website?

What is Premium Link Building & How To Do It Right

There’s no such thing as one-size-fits-all when it comes to developing an SEO strategy, and choosing the right strategy can have a significant impact on your site’s ranking, traffic, and overall business success. Designing your brand’s approach and choosing the tactics that will work best for you depends on:

3 SEO Factors For Higher Rankings

Understanding how Google rankings are determined – SEO Factors

With its major milestone updates (think Penguin(s), Panda, Hummingbird, etc.) and constant minor ones, Google has drawn a hard line in the sand regarding SEO tactics and what they encourage and what they’re willing to tolerate for the time being. This is forcing domain and business owners to get more sophisticated and step up their game.