Omnichannel Marketing Guide for 2020

Omnichannel Marketing Guide for 2020

Omnichannel marketing is about creating a seamless, consistent shopping experience for your customers. It means they could be shopping online from their desktop, their tablet or their phone, in your store, or even by calling your location...and they would have the...

B2B Marketing Guide

B2B Marketing Guide

The world of business to business marketing (B2B) is both effective and powerful. But marketing to other businesses, rather than direct to consumers, can be challenging. It’s a skillful art that you need to hone and refine. You’re not marketing to the stay-at-home-mom...

Blurred Lines: How to Blend Digital and Traditional Marketing

Blurred Lines: How to Blend Digital and Traditional Marketing

Being a marketer has never been more fun or more challenging. The pace of change, growing number of channels, and rising customer expectations have created a tornado of activity, with marketers in the eye. Meanwhile, the lines between digital and traditional marketing...

4 Things To Know About Google’s Mobile Update

4 Things To Know About Google’s Mobile Update

We heart our phones. We really do. Did you know that 60% of U.S. adults now choose smartphones and tablets over PCs to find information before they buy anything offline? With more people spending more time on their mobile devices, the pressure is on to make sure your...

Marketing to the Always On Consumer

Marketing to the Always On Consumer

Younger consumers, especially those under the age of 35, have grown up in a world in which digital technology is ubiquitous. This is a generation that sleeps with their smartphones and multitasks so much they don’t even realize they’re doing it: texting friends,...

Screen Usage and the Customer Journey

Screen Usage and the Customer Journey

According to a study conducted by Google, 90% of all media interactions are now screen-based. Whether consumers are using a smartphone, laptop, television or tablet, the bottom line is that they’re plugged in constantly and, as marketers, this creates an opportunity...

Digital Media and the Purchase Funnel: What to use when

Digital Media and the Purchase Funnel: What to use when

When we think about digital media, there are a few specific classifications that come to mind that really have a defined place within the marketing mix: Paid Search, Display, and so on. On the contrary, there are also certain placements that are more ambiguous and may...

How To Choose a Digital Agency

How To Choose a Digital Agency

I recently saw a stand-up comedy show where the comedian said about smartphones, “Who knew we would all be walking around with metal rectangles stuck to our hands?” and I thought, it can definitely seem that way sometimes. Everything is becoming digital and more of us...

Web San Diego: The List. The Site

Web San Diego: The List. The Site

What Joe Crawford started as a small list in March of 1999 has grown to over 600 members, and likely many more subscribers to the list's RSS feed. This is arguably the largest organized body of San Diego tech professionals. So, the question now becomes how can we...

What is Premium Link Building & How To Do It Right

What is Premium Link Building & How To Do It Right

There’s no such thing as one-size-fits-all when it comes to developing an SEO strategy, and choosing the right strategy can have a significant impact on your site’s ranking, traffic, and overall business success. Designing your brand’s approach and choosing the...

4 Steps to Optimizing Your Google My Business Page

4 Steps to Optimizing Your Google My Business Page

With Google making a continuous drive to add an emphasis to localized results, websites with a local footprint must keep up with the ongoing changes happening in the search engine result pages (SERPs). In order for a website to appear in the local 3-pack results, it...

3 SEO Factors For Higher Rankings

3 SEO Factors For Higher Rankings

Understanding how Google rankings are determined - SEO Factors With its major milestone updates (think Penguin(s), Panda, Hummingbird, etc.) and constant minor ones, Google has drawn a hard line in the sand regarding SEO tactics and what they encourage and what...

Google Right Side Ads Removed

Google Right Side Ads Removed

Update: Since posting this article (yesterday!), there has already been new discovery as to how the new ad format will impact results and campaigns. SearchEngineLand.com put together an article on some of the findings so far (check it out here). What we found...

The State of Advertising and Digital Programmatic

The State of Advertising and Digital Programmatic

On RealTime Daily, a January 8th article* accused many top digital programmatic networks of delivering fraudulent traffic to its advertisers, many of which are top names in the programmatic space. These allegations center around the fact that these display and video...

Premium Link Building SEO Services – Become the Authority

Premium Link Building SEO Services – Become the Authority

Increase your website's rankings in Google and capture more market share through white hat link building practices. Growing your backlink profile grows your traffic. Link Building Overview Our proprietary process for Premium Link Building is unlike any other on the...

7 Great Ideas for B2B Holiday Marketing

7 Great Ideas for B2B Holiday Marketing

Most of us think of the holidays as a B2C marketer’s playground – lots of seasonal promotions via every channel under the sun. Traditionally, B2B marketers step out of the spotlight as the year wraps up. But digital marketing offers great ways for B2B brands to end...

6 Last Minute Holiday Tips for Digital Marketers

6 Last Minute Holiday Tips for Digital Marketers

Let the season begin! According the National Retail Federation, 41% of Americans said they start their holiday shopping before Halloween, and about 20% begin by the end of September. The holiday season is huge for companies of all stripes, with $965 billion in...

Google Shrinks Local- What does it mean for you?

Google Shrinks Local- What does it mean for you?

What Happened? After seeing the prominence of location listings increase over the last few years, we’ve seen an interesting reversal of course by Google as of last Friday, August 7th; the local pack has been shrunk from 7 results to 3. Additionally, the layout of...

How Quickly Does SEO Take Effect?

How Quickly Does SEO Take Effect?

One of the most common questions we get at NextLeft about SEO is “How long does it take for SEO to work?”. It’s true, SEO is not a quick-fix marketing tactic. When considering adding Search Engine Optimization to your marketing mix, your expectations need to be...

Display Advertising: CPA versus CPM

Display Advertising: CPA versus CPM

When it comes to digital media, there are three core pricing models that are the standard within the industry. Each one can affect your marketing budget and, more importantly, your marketing goals differently. These are CPM (Cost per thousand impressions), CPC (Cost...

Be a Superhero. Protect Your Brand Against Fraud.

Be a Superhero. Protect Your Brand Against Fraud.

Deception. Attacked. Robbery. Hijacking. It sounds more like we’re talking about a major motion picture or an episode of COPS as opposed to discussing digital marketing. But it’s the reality. Every day advertisers are being robbed; victimized by cyber criminals. There...

Three Lessons From Back-To-School 2014

Three Lessons From Back-To-School 2014

Back-to-school shopping is one of the revenue tent poles for many brands. Students from kindergarten through college need everything from electronics to clothing to school supplies to health and beauty aides in September. This year’s season may turn out to be one of...

Dos and Don’ts for Better Online Marketing

Dos and Don’ts for Better Online Marketing

We’ve become a nation of “multi-screeners” using smartphones, tablets, computers and TVs — sometimes simultaneously — to gather and explore information. As a result, the path that consumers take from awareness to purchase is now a multi-touch journey. From the initial...

Google’s Move to Viewable Impression Based Pricing

Google’s Move to Viewable Impression Based Pricing

In an AdWords blog post on December 12th , 2013, Google announced that advertising across the GDN (Google Display Network) is now eligible to be bought on a viewable impression-based CPM model. About Viewable Impressions The viewable impression concept is not a...

The Double-Sided Argument of Frequency Capping in Online Display

The Double-Sided Argument of Frequency Capping in Online Display

Frequency in digital media serves as both a tactic and a means of measure.  The media community has long believed in the concept of the “Rule of 3”*.  Some define this as 3 exposures required before a user takes action or remembers a brand.  Others define this as a...

Infographic: Disasters in the age of new media and social sharing

Infographic: Disasters in the age of new media and social sharing

The notion that social media has revolutionized how we absorb, share and find information is not new. Twitter broke the news about Osama bin Laden’s death, and media outlets depend on social media as a source for breaking news. Lesser known is how social media and...

Quality Link Building

No Reciprocal Links Here! Link Popularity Services: Anyone involved in marketing will confirm that search engine optimization, also known as SEO, has been a major buzzword the last few years. The sharp rise in search engine users has presented a tremendous opportunity...

Beat the Recession with an Aggressive, Strategic Marketing Budget

Beat the Recession with an Aggressive, Strategic Marketing Budget

Author: Amanda Stock In a recession, marketing tends to be the first victim of budget cuts when, in reality, it is the most important tool a business has during this difficult time. With the current economic downturn experts are predicting a recession. This leaves...

What Should Our Conversion Rate Be?

Competitive analysis is something that clients really get excited about and who can blame them? Who wouldn’t love to have a peak behind the curtain of how your competitors are doing and how your website compares to them and the industry as a whole. I get asked...

Google Purchasing Text Links?

Google Purchasing Text Links?

A big news item last month was Google stating that they are actively pursuing websites that purchase links specifically for the purpose of passing page rank. They recommended various tactics to use for text link ads geared towards driving traffic so that you can still...

Optimized Press Releases Drive Targeted Traffic

Optimized Press Releases Drive Targeted Traffic

A press release is a to-the-point, concise piece of information given to the media for publication. A reliable third party saying something positive about a business is far better than a company going hoarse about its own excellence. Press releases are not to be...