Omnichannel marketing is about creating a seamless, consistent shopping experience for your customers. It means they could be shopping online from their desktop, their tablet or their phone, in your store, or even by calling your location…and they would have the same experience. Sounds pretty good, doesn’t it?
The world of business to business marketing (B2B) is both effective and powerful. But marketing to other businesses, rather than direct to consumers, can be challenging. It’s a skillful art that you need to hone and refine. You’re not marketing to the stay-at-home-mom researching on Google. You’re not trying to reach the college kid searching for new football cleats.
As a leading advertising and marketing agency, NextLeft strives to create relevant and marketable content for clients. We provide clients with the tools they need to set themselves apart in the constantly evolving business world of today. Our services are mainly in content marketing, search engine optimization, and digital strategy.
Being a marketer has never been more fun or more challenging. The pace of change, growing number of channels, and rising customer expectations have created a tornado of activity, with marketers in the eye.
Meanwhile, the lines between digital and traditional marketing are blurring. Traditional marketing options such as TV, radio, print ads, direct mail, and even billboards now have digital alternatives that can be less expensive and even more effective.
We heart our phones. We really do. Did you know that 60% of U.S. adults now choose smartphones and tablets over PCs to find information before they buy anything offline? With more people spending more time on their mobile devices, the pressure is on to make sure your website is mobile friendly.
Younger consumers, especially those under the age of 35, have grown up in a world in which digital technology is ubiquitous. This is a generation that sleeps with their smartphones and multitasks so much they don’t even realize they’re doing it: texting friends, downloading music, uploading videos, watching a movie on a phone or tablet, and posting on Facebook and Instagram and Vine
and Twitter and more.
According to a study conducted by Google, 90% of all media interactions are now screen-based. Whether consumers are using a smartphone, laptop, television or tablet, the bottom line is that they’re plugged in constantly and, as marketers, this creates an opportunity to get in front of your audience at multiple touchpoints along the consumer path to purchase. But it’s not just enough to know we can reach our audience via the screen. We need to know how consumers are using these screen devices and when.
When we think about digital media, there are a few specific classifications that come to mind that really have a defined place within the marketing mix: Paid Search, Display, and so on. On the contrary, there are also certain placements that are more ambiguous and may play a variety of roles. Ultimately, what marketers need to ask themselves as they evaluate which media strategy is best for their brand, is ‘What am I looking to achieve for my brand?’ and ‘How can I align my goals with the available media opportunities out there?’
I recently saw a stand-up comedy show where the comedian said about smartphones, “Who knew we would all be walking around with metal rectangles stuck to our hands?” and I thought, it can definitely seem that way sometimes. Everything is becoming digital and more of us turn to mobile devices for work, home and play.
What Joe Crawford started as a small list in March of 1999 has grown to over 600 members, and likely many more subscribers to the list’s RSS feed. This is arguably the largest organized body of San Diego tech professionals. So, the question now becomes how can we improve Web San Diego, the listserv and the website?