Technical SEO Services
Technical SEO is the foundation of any SEO campaign. Before creating content and building links, your website needs to be solid from a technical foundation. Even though concept may be newer to many business owners, it is complex and ever-changing. However, your Technical SEO efforts give Google and other search engines what they need in order to crawl and rank your website. The downside of Technical SEO? It’s…well…technical. And it takes both expertise and time. That is where NextLeft can help!
What is Technical SEO?
Technical SEO refers to optimizing the technical aspects of a site that aren’t visible to front-end users and making it easier for search engines to crawl and understand your website. The goal is to streamline a website so it can be visibile and rank on search engines. Without the right technical SEO, all of your other SEO efforts may fall short.
The Components Of Technical SEO
Technical SEO is a multifaceted, complex pratice that requires up-to-the-minute knowledge and expertise. You need someone to ensure all your SEO components are fine-tuned and working together for maximum results. You don’t want to forget about any of following aspects:
Indexation looks at the difference between the URLs in your sitemap vs the URLs that a search engine like Google has indexed. Ideally, this difference should be as close to zero as possible to avoid any duplicate or low quality content.
Page speed is now more important than ever before. And not just for users, but search engines as well. Using core web vitals, we can provide recommendations on how to increase your desktop and mobile page speed.
Not only do we want to fix any broken internal links (301s, 404s, etc) to save crawl budget, but we also want to make sure that our internal link equity is shared well throughout the site with good anchor text.
Structured data can send valuable information to search engines and improve both rankings and user experience. From local business to review schema, we love structured data!
Why is Technical SEO Important?
The problem isn’t always keeping users engaged with your content; it’s getting new users to see you in the first place. And here’s the big warning. With so many technologies and tools
out there that allow you to quickly and easily create a great-looking, flashy site in no time at all, it can be easy to forget this one simple fact: The best looking site is worthless if it can’t be crawled and indexed properly!
Not only do you need a functional site that’s easy to navigate, with engaging content, but you also must pay close attention to your technical SEO.
Ok, how do you do that? Step one: find a reputable expert to perform an initial technical SEO audit. They can help you identify any problems related to how your site’s configured. We see it all the time – just a few keystrokes can
make all the difference between your site sinking or thriving in the ranks. But those few keystroke errors must be thoughtfully, expertly discovered (and then fixed) by someone who’s technically SEO-savvy.
The technology we work with