Digital Marketing For Credit Unions
Digital Marketing For Credit Unions
Digital marketing for credit unions is in higher demand than ever before. As consumers get smarter about their financial institutions, credit unions have risen in popularity due to their great rates, common bond between members and non-profit status. At NextLeft, we have run numerous successful digital marketing campaigns for credit unions all across the United States. Don’t just take our word for it, contact us for an audit today!
How is Credit Union Digital Marketing Unique?
The credit union industry is unique when it comes to digital marketing in a number of different ways:
National vs Local Reach. Many credit unions service members both in the country at large and within a specific region. As such, you will need a comprehensive marketing plan that captures both of these types of users.
High Competition. Many of the keywords that credit unions target are also targeted by banks, other financial institutions and even popular blogs. Therefore, you will need to build up authority for high organic rankings.
Consumer Trust. Whenever you are marketing in the financial sector, trust is paramount to earning new business. Through messaging, content and design, one of the top priorities should be fostering trust with users.
SEO
Search engine optimization (SEO) is a fundamental core to digital marketing. It’s a strategic, organic effort that focuses on all components of your website – both on-page (content) and off-page (technical SEO).
Content Marketing
Content is King. That said, even good content by itself just isn’t enough anymore. You need unique, amazing, shouts-out-loud content, with the right words, posted on the right places, tagged and coded in the right ways, promoted at the right time…on all the right channels.
Paid Media
Paid media is yet another way to expand brand reach, gain exposure, increase traffic and earn clicks through PPC and paid social. It can be a highly effective way to promote your services and products while seeing high ROI.
Web Development
Web development is the process of building, creating and maintaining a website for use on the internet. At NextLeft, we specifically focus on front end development, meaning that we work on the visual portion of the website that users interact with when they visit your site.
Conversion Rate Optimization
Conversion rate optimization (CRO) is the process of increasing the percentage of users who perform a desired action on your website. It is the perfect complement to traffic brought in by SEO and PPC.
Local SEO
From Google My Business to location specific pages, local SEO is essential to showing up for users in your city, state, or region.