The credit union industry is unique when it comes to digital marketing in a number of different ways:
National vs Local Reach. Many credit unions service members both in the country at large and within a specific region. As such, you will need a comprehensive marketing plan that captures both of these types of users.
High Competition. Many of the keywords that credit unions target are also targeted by banks, other financial institutions and even popular blogs. Therefore, you will need to build up authority for high organic rankings.
Consumer Trust. Whenever you are marketing in the financial sector, trust is paramount to earning new business. Through messaging, content and design, one of the top priorities should be fostering trust with users.