Digital marketing for credit unions is in higher demand than ever before. As consumers get smarter about their financial institutions, credit unions have risen in popularity due to their great rates, common bond between members and non-profit status. At NextLeft, we have run numerous successful digital marketing campaigns for credit unions all across the United States. Don’t just take our word for it, contact us for an audit today!
The credit union industry is unique when it comes to digital marketing in a number of different ways:
National vs Local Reach. Many credit unions service members both in the country at large and within a specific region. As such, you will need a comprehensive marketing plan that captures both of these types of users.
High Competition. Many of the keywords that credit unions target are also targeted by banks, other financial institutions and even popular blogs. Therefore, you will need to build up authority for high organic rankings.
Consumer Trust. Whenever you are marketing in the financial sector, trust is paramount to earning new business. Through messaging, content and design, one of the top priorities should be fostering trust with users.