eCommerce PPC Management
Did you know that the lowest average CPC for Google Ads belongs to the eCommerce industry? And according to a study by Nielsen, the average ROI for eCommerce paid ads is $4 earned for every $1 spent. With numbers like these, if you are an eCommerce business, running pay-per-click ads is a must. If you need help generating revenue through PPC, contact NextLeft today!
eCommerce PPC Management
What is eCommerce PPC?
eCommerce PPC is an online advertising strategy that involves running paid ads for an online store and its products. Paid ads can be displayed on search engines, display networks and social media platforms. Pay-per-click advertising is especially effective for eCommerce stores because it can put products in front of users that are ready to buy that day.
Our eCommerce PPC Services
At NextLeft, we are extremely familiar with all aspects of pay-per-click advertising, especially in the eCommerce industry. Our paid services include:
Google Ads Management
Google Ads is the world’s largest and most popular PPC platform. If you are an eCommerce brand, ensure that your dollars are being spent the right way with management from an expert team.
Paid Social
Paid social on places like Facebook and Instagram is quickly becoming one of the most effective ways to put your products and brand in front of potential customers.
Display Advertising
Display networks are another great option for introducing your products through videos, apps and even places like Gmail.
Google Shopping
Not only do Google Shopping carousels appear at the top of the page, but they are rich with imagery and reviews, making it the perfect place for any eCommerce store to advertise.
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Who Needs eCommerce PPC?
If you are selling products online, then you absolutely need to be running paid ads across a variety of platforms.
The amount of visibility that can be achieved and the ROI from eCommerce PPC cannot be ignored, regardless of the size of your business.
If you aren’t running paid ads for your eCommerce business, you are losing out to the competition.
Whether you are already running paid ads or need help starting up your first campaign, we can help! Our team has experience running paid ads for a variety of eCommerce businesses across a wide range of industries.
For help with managing your paid campaign, contact NextLeft today and see how we can improve your bottom line!
The technology we work with
Turning content into customers…
Hallmark
“We’ve seen our traffic and sales increase exponentially.”
Gilmour
Mastering Content Marketing for Gardening Aficionados.
Fiskars
“Greatest ROI our team has seen.”
MonkeySports
Transforming Sports Retailer into National E-Commerce Powerhouse
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FAQ
You’ve got questions? We’ve got answers.
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Why NextLeft?
It’s simple… in-house marketing teams can’t do it all, but in order to compete in today’s market they need to. That’s where valuable, sustainable, and trusted partnerships are vital. At NextLeft, we only partner with in-house marketing teams to accelerate marketing efforts and maximize growth. This is what we do best.
Together, our senior digital marketers and your in-house leads, partner to create a lay a foundation, create a sustainable path forward, and ever-improve along the way. Our work is catered to you so that a partnership reduces your workload, not increases it. Just like that… viola! No more unnecessary stress because together we can achieve more.
What can NextLeft do for me?
Today’s consumers are on-the-go and want useful, relevant information on demand. To win in today’s competitive market, your business needs to be visible in top search engine results, provide consumers the information they are searching for, and establish trust. Not a short order… we know. Luckily, we have a plan (& we know it works).
First, before we take on any client at NextLeft we conduct a complimentary website audit. This in-depth audit of your site takes a look at overall site health, technical recommendations, competitor analysis, preliminary keyword research, and highlights big opportunities for online growth. Next, after we review the audit and get feedback, our team creates a proposal that includes strategic recommendations, services, and a timeline. Finally, once you decide to partner with us you are assigned to a pod (your new 2-4 person marketing team extension) that will be on your account for the duration of our partnership. This team will get design and execute your plan while providing ongoing support, transparency, and communication along the way.
How do I know if NextLeft is right for me/us?
We partner specifically with in-house marketing teams, however, sometimes there are unique exceptions. Not sure? Let’s talk it out in the discovery phase. If we aren’t a match, we will give you industry advice on where to go- free of charge.
How does NextLeft manage workflow internally?
At NextLeft, we have a unique workflow because of our pod structure. Each client is assigned to a pod that is composed of a senior client service account manager, as well as, an SEO specialist and/or a paid media account manager.
Why not just hire someone internally?
Sure, you can build the machine yourself, but we don’t recommend it for a few reasons.
The time, effort, and amount of resources you’ll spend to try and find the perfect team to effectively support your business objectives, plus getting them up to speed, paying for the necessary tools (which we already have), and ramping up your own machine far outweighs the cost of partnering with NextLeft.
Want to explore this further? We wrote an article on ROI for hiring in-house vs. agency here. Happy to help!
Do you offer childcare?
Unfortunately, no. However, we will give you time back with your loved ones by simplifying marketing and taking a whole lot off your plate!
How much is this going to cost me?
Just like there is no one-size-fits-all marketing strategy, we don’t have one-size-fits-all pricing for our services. We create custom strategies for each client and work with you to determine what budgets are needed to reach your targets and goals.
That said, there are general minimum budgets needed to really see results. We recommend a minimum monthly budget of $6,000 for ongoing SEO and industry standard for Content Marketing is 25% of annual marketing budgets for production and promotion.