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SEO Keyword Research Services

Keyword Research Services

Before even thinking about increasing organic traffic and earning more revenue, you need to make sure your keyword research strategy is in order. Any effective SEO plan starts with identifying relevant search queries your target audience is using so you can consistently create content that climbs up Google’s rankings to find them.

What is Keyword Research?

Keyword research is the process of identifying words and phrases people use to find certain products, services, or information on search engines. Once you understand how people search, you can begin to implement those keywords to send signals to Google that your business is a relevant and trusted source of information.

How We Use Keyword Research

At Nextleft, we use a variety of tools and software to research competitors, analyze SERPs, and identify SEO opportunities. From there, we craft custom recommendations to improve your site’s rankings. Along the way, we track the keywords and provide in-depth reporting so we can monitor progress throughout the campaign.

Content Marketing

Keyword research educates topic ideation and ensures that we are targeting the right keywords and SERPs.

Link Building

To know what keywords to target and pages to build links to, you need to have solid keyword research and rank tracking.

Technical SEO

Keyword research is the foundation of technical deliverables like metadata updates, information architecture, and URL structure.

Conversion Rate Optimization

Oftentimes, landing pages see low conversion rates because of improper keyword targeting.

YouTube SEO

In order to optimize titles, tags, and descriptions, keyword research is needed to identify those opportunities.

Why is Keyword Research Important?

SEO keyword research is crucial for discovering what people are searching for in your industry, rather than guessing what you think they’re searching for.

Ask yourself questions like: What do I currently rank for? What does my competition rank for?

What type of content does Google think is most relevant for a given query?

Poor research can throw off your entire organic campaign, but done properly, it’ll serve as a trusted roadmap to SEO success.


As SEO experts, allow NextLeft to be your guide. Contact us to get started today!