Keyword Research Services
Before even thinking about increasing organic traffic and earning more revenue, you need to make sure your keyword research strategy is in order. Any effective SEO plan starts with identifying relevant search queries your target audience is using so you can consistently create content that climbs up Google’s rankings to find them.
What is Keyword Research?
Keyword research is the process of identifying words and phrases people use to find certain products, services, or information on search engines. Once you understand how people search, you can begin to implement those keywords to send signals to Google that your business is a relevant and trusted source of information.
How We Use Keyword Research
At Nextleft, we use a variety of tools and software to research competitors, analyze SERPs, and identify SEO opportunities. From there, we craft custom recommendations to improve your site’s rankings. Along the way, we track the keywords and provide in-depth reporting so we can monitor progress throughout the campaign.
Why is Keyword Research Important?
SEO keyword research is crucial for discovering what people are searching for in your industry, rather than guessing what you think they’re searching for.
Ask yourself questions like: What do I currently rank for? What does my competition rank for?
What type of content does Google think is most relevant for a given query?
Poor research can throw off your entire organic campaign, but done properly, it’ll serve as a trusted roadmap to SEO success.
As SEO experts, allow NextLeft to be your guide. Contact us to get started today!
The technology we work with
Turning content into customers…
You’ve got questions? We’ve got answers.
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It’s simple… in-house marketing teams can’t do it all, but in order to compete in today’s market they need to. That’s where valuable, sustainable, and trusted partnerships are vital. At NextLeft, we only partner with in-house marketing teams to accelerate marketing efforts and maximize growth. This is what we do best.
Together, our senior digital marketers and your in-house leads, partner to create a lay a foundation, create a sustainable path forward, and ever-improve along the way. Our work is catered to you so that a partnership reduces your workload, not increases it. Just like that… viola! No more unnecessary stress because together we can achieve more.
What can NextLeft do for me?
Today’s consumers are on-the-go and want useful, relevant information on demand. To win in today’s competitive market, your business needs to be visible in top search engine results, provide consumers the information they are searching for, and establish trust. Not a short order… we know. Luckily, we have a plan (& we know it works).
First, before we take on any client at NextLeft we conduct a complimentary website audit. This in-depth audit of your site takes a look at overall site health, technical recommendations, competitor analysis, preliminary keyword research, and highlights big opportunities for online growth. Next, after we review the audit and get feedback, our team creates a proposal that includes strategic recommendations, services, and a timeline. Finally, once you decide to partner with us you are assigned to a pod (your new 2-4 person marketing team extension) that will be on your account for the duration of our partnership. This team will get design and execute your plan while providing ongoing support, transparency, and communication along the way.
How do I know if NextLeft is right for me/us?
We partner specifically with in-house marketing teams, however, sometimes there are unique exceptions. Not sure? Let’s talk it out in the discovery phase. If we aren’t a match, we will give you industry advice on where to go- free of charge.
How does NextLeft manage workflow internally?
At NextLeft, we have a unique workflow because of our pod structure. Each client is assigned to a pod that is composed of a senior client service account manager, as well as, an SEO specialist and/or a paid media account manager.
Why not just hire someone internally?
Sure, you can build the machine yourself, but we don’t recommend it for a few reasons.
The time, effort, and amount of resources you’ll spend to try and find the perfect team to effectively support your business objectives, plus getting them up to speed, paying for the necessary tools (which we already have), and ramping up your own machine far outweighs the cost of partnering with NextLeft.
Want to explore this further? We wrote an article on ROI for hiring in-house vs. agency here. Happy to help!
Do you offer childcare?
Unfortunately, no. However, we will give you time back with your loved ones by simplifying marketing and taking a whole lot off your plate!
How much is this going to cost me?
Just like there is no one-size-fits-all marketing strategy, we don’t have one-size-fits-all pricing for our services. We create custom strategies for each client and work with you to determine what budgets are needed to reach your targets and goals.
That said, there are general minimum budgets needed to really see results. We recommend a minimum monthly budget of $6,000 for ongoing SEO and industry standard for Content Marketing is 25% of annual marketing budgets for production and promotion.