In today’s world, most students are starting their college search online. From looking at aggregator websites to individual university websites, potential students are gathering as much information online as they can before applying to the school of their choice. Therefore, it is crucial for schools to show up organically and rank for popular queries searched for by students. If you are a higher education institution, jump start your SEO campaign with NextLeft today!
At NextLeft we have been working in the higher education space for years and know that there are key factors for any SEO campaign:
Building Authority. The higher education space is very competitive which means E-A-T and link authority are vital to ranking for educational related terms.
Capturing Local Search Volume. As search engine results pages (SERPs) become more localized, search engines are starting to limit the organic reach of schools to users in their local geographic area and reducing national visibility.
Conversion Rate Optimization. In addition to ranking and pulling in traffic, leading users to fill out forms, submit applications and enroll is the bottom line for any higher education SEO campaign.