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SEO for Higher Education

SEO for Higher Education

In today’s world, most students are starting their college search online. From looking at aggregator websites to individual university websites, potential students are gathering as much information online as they can before applying to the school of their choice. Therefore, it is crucial for schools to show up organically and rank for popular queries searched for by students. If you are a higher education institution, jump start your SEO campaign with NextLeft today!

Key Factors for Higher Education SEO

At NextLeft we have been working in the higher education space for years and know that there are key factors for any SEO campaign:

Building Authority. The higher education space is very competitive which means E-A-T and link authority are vital to ranking for educational related terms.

Capturing Local Search Volume. As search engine results pages (SERPs) become more localized, search engines are starting to limit the organic reach of schools to users in their local geographic area and reducing national visibility.

Conversion Rate Optimization. In addition to ranking and pulling in traffic, leading users to fill out forms, submit applications and enroll is the bottom line for any higher education SEO campaign.

Our Higher Education SEO Services

At NextLeft, we have the experience and a comprehensive suite of SEO services that are geared towards driving leads and enrollment. These include:

Local SEO

In order to show up for users in your region, you need to have the right strategy in place. From Google My Business to locally modified keywords, local SEO is a must.

Content Marketing

In addition to ranking for degree related terms, content marketing allows your institution to expand it’s organic net and drive users to your website via career and informational topics.

Link Building

With the competition that exists in the higher education space, even with top notch content, link building will be needed to push your website past the competition.

Technical SEO

From fixing internal linking to wrangling subdomains, technical SEO is a key component of maintaining the health of large websites and helping them rank organically.