Technical SEO: Maximize Your SEO Campaign

Hear us when we tell you: it’s the Technical SEO that you need to be aware of. The concept may be newer to you, and it’s 100% way more complex and ever-changing.Your Technical SEO efforts can give Google and other search engines exactly what they’re looking for from the back end of your site. The downside of Technical SEO? It’s…well…technical. It takes expertise. And time.

Technical SEO

What is Technical SEO?

Technical SEO refers to optimizing the technical aspects of a site that aren’t visible to front-end users. The goal is to increase a website’s ranking on popular search engines in a manner that traditional SEO alone could not.

The Components Of a Successful SEO Technical Audit

SEO is a multifaceted, complex, often-holistic effort that requires up-to-the-minute knowledge and expertise. You need someone to ensure all your SEO components are fine-tuned and working together for maximum results. You don’t want to forget about any of following aspects:

Local Search

eCommerce SEO

Enterprise SEO

Site Migrations

some Thoughts

Why is Technical SEO Important?

The problem isn’t always keeping users engaged with your content; it’s getting new users to see you in the first place. And here’s the big warning. With so many technologies and tools

out there that allow you to quickly and easily create a great-looking, flashy site in no time at all, it can be easy to forget this one simple fact: You. Cannot. Ronco. Your. Site.

Not only do you need a functional site that’s easy to navigate, with great, engaging content, you also must pay very close attention to your technical SEO.

Ok, how do you do that? Step one: find a reputable expert to perform an initial Technical SEO audit. They can help you identify any problems related to how your site’s configured. We see it all the time – just a few keystrokes can

make all the difference between your site sinking or thriving in the ranks. But those few keystroke errors must be thoughtfully, expertly discovered (and then fixed) by someone who’s technically SEO-savvy.

The technology we work with

Turning content into customers…

Hallmark

“We’ve seen our traffic and sales increase exponentially.”

Gilmour

Mastering Content Marketing for Gardening Aficionados.

Fiskars

“Greatest ROI our team has seen.”

MonkeySports

Transforming Sports Retailer into National E-Commerce Powerhouse

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FAQ

You’ve got questions? We’ve got answers.

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Why NextLeft?

It’s simple… in-house marketing teams can’t do it all, but in order to compete in today’s market they need to. That’s where valuable, sustainable, and trusted partnerships are vital. At NextLeft, we only partner with in-house marketing teams to accelerate marketing efforts and maximize growth. This is what we do best. 

Together, our senior digital marketers and your in-house leads, partner to create a lay a foundation, create a sustainable path forward, and ever-improve along the way. Our work is catered to you so that a partnership reduces your workload, not increases it.  Just like that… viola! No more unnecessary stress because together we can achieve more.

What can NextLeft do for me?

Today’s consumers are on-the-go and want useful, relevant information on demand. To win in today’s competitive market, your business needs to be visible in top search engine results, provide consumers the information they are searching for, and establish trust. Not a short order… we know. Luckily, we have a plan (& we know it works). 

First, before we take on any client at NextLeft we conduct a complimentary website audit. This in-depth audit of your site takes a look at overall site health, technical recommendations, competitor analysis, preliminary keyword research, and highlights big opportunities for online growth.  Next, after we review the audit and get feedback, our team creates a proposal that includes strategic recommendations, services, and a timeline. Finally, once you decide to partner with us you are assigned to a pod (your new 2-4 person marketing team extension) that will be on your account for the duration of our partnership. This team will get design and execute your plan while providing ongoing support, transparency, and communication along the way. 

How do I know if NextLeft is right for me/us?

We partner specifically with in-house marketing teams, however, sometimes there are unique exceptions. Not sure? Let’s talk it out in the discovery phase. If we aren’t a match, we will give you industry advice on where to go- free of charge.

How does NextLeft manage workflow internally?

At NextLeft, we have a unique workflow because of our pod structure. Each client is assigned to a pod that is composed of a senior client service account manager, as well as, an SEO specialist and/or a paid media account manager. 

Why not just hire someone internally?

Sure, you can build the machine yourself, but we don’t recommend it for a few reasons. 

The time, effort, and amount of resources you’ll spend to try and find the perfect team to effectively support your business objectives, plus getting them up to speed, paying for the necessary tools (which we already have), and ramping up your own machine far outweighs the cost of partnering with NextLeft.

Want to explore this further? We wrote an article on ROI for hiring in-house vs. agency here. Happy to help! 

Do you offer childcare?

Unfortunately, no. However, we will give you time back with your loved ones by simplifying marketing and taking a whole lot off your plate!

How much is this going to cost me?

Just like there is no one-size-fits-all marketing strategy, we don’t have one-size-fits-all pricing for our services. We create custom strategies for each client and work with you to determine what budgets are needed to reach your targets and goals.

That said, there are general minimum budgets needed to really see results. We recommend a minimum monthly budget of $6,000 for ongoing SEO and industry standard for Content Marketing is 25% of annual marketing budgets for production and promotion.

Ready to geek out? 🤓