We
Fiskars

Slicing, cutting and chopping through the clutter one product at a time.

Fiskars has grown from an ironworks company founded in Finland in 1649 to the creator of the iconic orange handled scissors in the United States in 1967 to now, “a global supplier of products that help people do things they love in easier, more enjoyable ways.”

Strategy
International site with United States version. Content promotion and SEO.

Execution

National rankings for high value branded, product terms and enthusiast search terms.

Technology

E-commerce optimization, citations as well as advanced sitemap and URL handling.

Results

90k organic keyword rankings for U.S site with an estimated SEO traffic value of $45k per month.

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