NextLeft elevated Island Federal Credit Union’s online visibility, driving membership growth.
Client Story: Island Federal Credit Union
Industry
Credit Union Marketing
Location
Long Island, New York
Services
Web Development Content StrategyTechnical SEO Local SEO Google Ads
"We have seen significant increases in our website traffic due to NextLeft's efforts to optimize our digital footprint."
Bryan O’Reilly, Marketing Manager, Island Federal Credit Union
Key Results
SEO Keywords
Increase Google Keyword Page 1 Rankings Over Time
70%
Increase in Monthly Organic Traffic
180%
Increase in Top 1-3 Keyword Rankings
105%
Increase in Top 4-10 Keywords
85%
Growth in Referring Domains
Challenges
Island Federal Credit Union faced stiff competition from larger, better-resourced credit unions, while trying to pull ahead of similarly sized competitors. Their website, built on a restrictive Fiserv platform, limited front-end customization and hurt their ability to optimize for search and conversion. Most of their marketing success was rooted in traditional media and community engagement, but their past PPC campaigns had underperformed, and they lacked a strong paid digital strategy. They wanted to capture market share from big banks and nearby credit unions by increasing online visibility, improving campaign ROI, and building a website capable of supporting those goals.
The Results
SEO Performance
Top 1–3 keyword rankings increased 180%, from ~500 to 1,400, boosting high-intent search visibility.
Local SEO
Google Business Profile optimization and citations expanded local reach, improving visibility in targeted Long Island searches.
Google Maps
Enhanced profile accuracy and category optimization helped Island FCU appear more frequently in local pack results for key product searches.
Content Marketing
Added new SEO-driven pages and optimized 100+ existing pages, driving sustained organic traffic growth of 70%.
Campaign Efficiency
Improved targeting and keyword strategy doubled the share of top-10 rankings, increasing ROI on search campaigns.
Website Traffic
Monthly organic visits rose from ~20K to 34K, delivering a steady stream of qualified leads.
Referring Domains
Increase in SEO Backlinks Over Time (Referring Domains)
Web Development
NextLeft partnered with Island Federal Credit Union to design and build a new, fully optimized WordPress website. Working closely with Island FCU’s marketing leadership and SEO team, we developed a brand-aligned information architecture, created detailed wireframes, and implemented an internal linking strategy to support both user experience and search visibility. The project included keyword research, the development of new SEO-driven pages, migration of 100+ existing pages, and custom template designs for key site sections. We ensured mobile responsiveness, streamlined navigation, and integrated essential functionality like contact forms, while excluding regulated member login areas. Post-launch, our team conducted quality assurance to confirm the site’s performance and readiness to support Island FCU’s ongoing digital growth.
Growth Summary
Following the launch of Island FCU’s new website and the execution of NextLeft’s SEO strategy, the credit union saw steady gains in organic visibility and search performance. Organic traffic and impressions grew as more than 170 pages began driving visits from search engines, supported by a healthier backlink profile and an expanding base of referring domains. Both branded and non-branded keyword rankings improved, allowing Island FCU to capture more high-intent searchers for core products like mortgages, auto loans, and HELOCs. Competitive positioning also strengthened, closing the gap with nearby rivals, while site crawl health improved, with over 80% of pages returning a 200 status code and fewer errors impacting search indexation.
