Shopify SEO Services
If you have a Shopify or Shopify Plus store, you already know: Shopify search engine optimization (SEO) is no small order. As a result of increasingly fierce competition in the eCommerce landscape across virtually all markets and industries, SEO for Shopify and is critical to enhancing your online presence.
Why Shopify for SEO?
Shopify is an eCommerce specific platform that has many SEO features ready out of the box. Because of this, it is widely used by many businesses across the internet. However, there is still plenty of room for optimization and without a SEO company who knows all the specific charateristics of Shopify, you may not be taking full advantage of what the platform has to offer.
Keyword Research
Knowing what words your customers use to find your business isn’t always obvious, but it’s critical to the process. Our proven, high end research tools and strategies let us conduct comprehensive, exhaustive, effective keyword research for you with ease. This research will be the driving force and a key component to everything you do moving forward.
Content Marketing
Content marketing can be a vital piece of the puzzle for an eCommerce brand to expand their organic reach and answer customers questions. We can help you craft blog content that both brings new users into your site and converts.
Technical SEO
This is perhaps the most complex component of all. Technical SEO for your Shopify store involves knowing what you can’t edit (ie robots.txt file, product canonical URLs) and what you can edit (metadata, internal linking, on-page content). Luckily for you we excel in this area and know all about Shopify’s specific quirks.
Link Building
A critical factor in search engines’ algorithms is how many sites link to you. In order to earn backlinks, it’s essential that you have high-quality content on your domain that make it easier to earn links. We also have a premium link building product to help build your site’s authority.
How Does SEO Increase Traffic to Shopify Stores?
Keep in mind, most consumers will first Google a new product when they’re looking for trustworthy options. Shopify SEO services can help optimize your shop to bump it up in the rankings for whatever targeted keyword a user may be searching for.
Studies show that consumers overwhelmingly trust those organic, high-ranking results much more so than any paid ads above them. And when they click to a site in those top-ranking positions, it’s what’s known as “organic” traffic.
SEO campaigns for any site are a multifaceted effort. And for Shopify and Shopify Plus sites, the process can be even more complex.
Yes, at the most basic level, Google and other search engines reward sites based on how relative the content on the site is to the searches users perform. But another huge component is how trustworthy the engines deem your site to be. If the search engines view you as trustworthy, you’ll ultimately be rewarded.
There are many moving pieces to Shopify SEO – from the amount of time you’ve owned a domain, to the number of authoritative sites that link to you, to how relevant and optimized your content is, to how buttoned up the technical, back end aspects of your SEO are…it all plays a role in determining where you are ranked.