Shopify SEO: Increase Organic Revenue & Traffic
If you have a Shopify or Shopify Plus store, you already know: Shopify search engine optimization (SEO) is no small order. As a result of increasingly fierce competition in the eCommerce landscape, across virtually all markets and industries, SEO for Shopify and Shopify Plus is critical to your survival.
What is Shopify SEO?
It’s easy to think of SEO as something simple. But Shopify SEO is far more specific to driving results to the Shopify platform. Several factors are taken into consideration by search engines, including: site structure, existing engagement, how long you’ve held the domain, site authority, URL parameters, Ahreflangs (multiple languages and currencies), referring domains, and more.
Our Process-Driven SEO For Shopify
We’ve developed a surefire toolkit for helping Shopify business owners find success in the world of SEO.
eCommerce Keyword Research
Knowing what words your customers use to find your business is not always obvious, but it’s critical to the process. Our proven, high end research tools and strategies let us conduct comprehensive, exhaustive, effective keyword research for you with ease. This research will be the driving force and a key component to everything you do moving forward.
Shopify Site Architecture
While the need for the right keywords is obvious, for Shopify in particular, the architecture of your site is just as important. We’ll configure your site in a way that invites search engines to crawl and query it. The result? More results, for more relevant topics, so you’ll get those organic clicks your business needs to succeed.
We can help craft the actual content and data on the web pages from behind your site, to match the format search engines scour the web for. For example, the length of your page titles, the amount of content you have, your internal and external linking strategies, and more all play a part in determining whether your Shopify store will succeed, or if it will fail.
This is perhaps the most complex component of all. Luckily for you – we excel in this area! Technical SEO for your Shopify store involves being ready to handle the queries modern search engines will send your site’s way. Since different search engines have different requirements, it’s essential you have experts in SEO for Shopify in your corner.
A critical factor in search engines’ algorithms is how many sites link to you. In order to earn those backlinks, it’s essential that you have high-quality content on your domain along with your products. So, for example, a blog relevant to your industry would want to link to a product you carry. We’ll identify how and where to get the best backlinks for SEO purposes.
How Does SEO Increase Traffic to Shopify Stores?
Keep in mind, most consumers will first Google a new product when they’re looking for trustworthy options. Shopify SEO services can help optimize your shop to bump it up in the rankings for whatever targeted keyword a user may be searching for.
Studies show that consumers overwhelmingly trust those organic, high-ranking results much more so than any paid ads above them. And when they click to a site in those top-ranking positions, it’s what’s known as “organic” traffic.
SEO campaigns for any site are a multifaceted effort. And for Shopify and Shopify Plus sites, the process can be even more complex.
Yes, at the most basic level, Google and other search engines reward sites based on how relative the content on the site is to the searches users perform. But another huge component is how trustworthy the engines deem your site to be. If the search engines view you as trustworthy, you’ll ultimately be rewarded.
There are many moving pieces to Shopify SEO – from the amount of time you’ve owned a domain, to the number of authoritative sites that link to you, to how relevant and optimized your content is, to how buttoned up the technical, back end aspects of your SEO are…it all plays a role in determining where you are ranked.
Turning content into customers…
You’ve got questions? We’ve got answers.
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It’s simple… in-house marketing teams can’t do it all, but in order to compete in today’s market they need to. That’s where valuable, sustainable, and trusted partnerships are vital. At NextLeft, we only partner with in-house marketing teams to accelerate marketing efforts and maximize growth. This is what we do best.
Together, our senior digital marketers and your in-house leads, partner to create a lay a foundation, create a sustainable path forward, and ever-improve along the way. Our work is catered to you so that a partnership reduces your workload, not increases it. Just like that… viola! No more unnecessary stress because together we can achieve more.
What can NextLeft do for me?
Today’s consumers are on-the-go and want useful, relevant information on demand. To win in today’s competitive market, your business needs to be visible in top search engine results, provide consumers the information they are searching for, and establish trust. Not a short order… we know. Luckily, we have a plan (& we know it works).
First, before we take on any client at NextLeft we conduct a complimentary website audit. This in-depth audit of your site takes a look at overall site health, technical recommendations, competitor analysis, preliminary keyword research, and highlights big opportunities for online growth. Next, after we review the audit and get feedback, our team creates a proposal that includes strategic recommendations, services, and a timeline. Finally, once you decide to partner with us you are assigned to a pod (your new 2-4 person marketing team extension) that will be on your account for the duration of our partnership. This team will get design and execute your plan while providing ongoing support, transparency, and communication along the way.
How do I know if NextLeft is right for me/us?
We partner specifically with in-house marketing teams, however, sometimes there are unique exceptions. Not sure? Let’s talk it out in the discovery phase. If we aren’t a match, we will give you industry advice on where to go- free of charge.
How does NextLeft manage workflow internally?
At NextLeft, we have a unique workflow because of our pod structure. Each client is assigned to a pod that is composed of a senior client service account manager, as well as, an SEO specialist and/or a paid media account manager.
Why not just hire someone internally?
Sure, you can build the machine yourself, but we don’t recommend it for a few reasons.
The time, effort, and amount of resources you’ll spend to try and find the perfect team to effectively support your business objectives, plus getting them up to speed, paying for the necessary tools (which we already have), and ramping up your own machine far outweighs the cost of partnering with NextLeft.
Want to explore this further? We wrote an article on ROI for hiring in-house vs. agency here. Happy to help!
Do you offer childcare?
Unfortunately, no. However, we will give you time back with your loved ones by simplifying marketing and taking a whole lot off your plate!
How much is this going to cost me?
Just like there is no one-size-fits-all marketing strategy, we don’t have one-size-fits-all pricing for our services. We create custom strategies for each client and work with you to determine what budgets are needed to reach your targets and goals.
That said, there are general minimum budgets needed to really see results. We recommend a minimum monthly budget of $6,000 for ongoing SEO and industry standard for Content Marketing is 25% of annual marketing budgets for production and promotion.
Ready to geek out? 🤓