- Your company isn’t growing.
If your growth has slowed or stopped, that’s a sign that you’re not attracting new customers. You might be able to survive with loyal repeat buyers, but over the long-term this is a recipe for failure. Your marketing must continue to reach and engage prospects and convert them to keep the business strong.
- Your website hasn’t had a makeover since 2010.
Your site is the face of your business online. If your site screams, “I’m five years old!” to visitors, it will make them wonder whether the rest of your products and services are keeping up. Your site not only has to look good and be easy to access and navigate, it has to be mobile friendly and optimized to drive leads, conversions and customers.
- It takes you a long time to get a campaign out the door.
While you juggle campaign execution, your competition may be beating you to the customer. SEO agencies work at an amazing pace. They are up to speed on all the latest tools and tactics and can go from initial strategy to execution faster than most companies can muster a team and have a few planning meetings. And they do it every day. The right agency partner will kick your marketing into high gear and let you get back to running your core business.
- You’re not sure who your target audience is.
Understanding your audience is the first step in any successful marketing campaign. Today, every customer is on a unique journey across the web. If you don’t know what path they’re taking, you won’t be able to get in front of them with a message that matters. When you target the right audience, you’re spending wisely and reaching prospects who will most likely become customers.
- You’re backlink profile… wait what’s a backlink profile?
SEO is one of the most cost-effective ways to generate new business and increase brand awareness. From technical on-page recommendations to Local Search and beyond, the tactics associated with SEO are plenty. But the single most effective SEO tactic is earning quality inbound links to your website and building up your backlink profile. Your website’s backlink profile is a leading factor in determining rankings in the search engines. The more quality links you have pointing to your website, the more Google trusts you as an authority in your industry. If you’re not actively working to build up your backlink profile through SEO and Content Marketing, you’re missing out on a great way to drive traffic and increase conversions.
- You aren’t measuring your marketing.
Analytics are the key to understanding how you’re doing. If you don’t know what metrics to use or how to analyze them, if you’re not tracking your keyword rankings, or you don’t understand Google Analytics data, you lack the insight that will help you continuously improve your marketing and grow your business.