CRO Audits

Is your website seeing traffic but having trouble converting users? This means your website is a perfect candidate for conversion rate optimization! Since conversion rates are impacted by both SEO and UX considerations, the first step is auditing your website to find low converting pages and the reasons behind them.

CRO Audits

What is a CRO Audit?

A CRO audit is the process of auditing a website to discover why conversion rates are so low. Every website is unique and low conversions rates can be caused by a variety of factors. Common reasons for low conversion rates include:

 

  • Weak or missing calls to action
  • Poor internal linking and click depth
  • Design, color and formatting related issues
  • Overly long conversion funnels
  • Incorrect keyword targeting

The Components of Our CRO Audit

By going through a website with a fine toothed comb, we can uncover issues with conversions and provide fixes. At NextLeft, our CRO audits include:

some Thoughts

Who Needs a CRO Audit?

Any website that is seeing a steady stream of traffic but is failing to convert users needs a conversion rate optimization audit.

Even if keyword targeting is correct and SEO has been implemented properly, a website may need to shift the focus over towards user experience and helping users down the conversion path.

Traffic without conversions is empty calories.

Is your website seeing traffic but your bottom line is not improving? If this is the case, contact NextLeft for a CRO audit.

The combination of SEO and CRO is a powerful tool for success. See how we can help improve your bottom line today!

The technology we work with

Turning content into customers…

Hallmark

“We’ve seen our traffic and sales increase exponentially.”

Gilmour

Mastering Content Marketing for Gardening Aficionados.

Fiskars

“Greatest ROI our team has seen.”

MonkeySports

Transforming Sports Retailer into National E-Commerce Powerhouse

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FAQ

You’ve got questions? We’ve got answers.

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Why NextLeft?

It’s simple… in-house marketing teams can’t do it all, but in order to compete in today’s market they need to. That’s where valuable, sustainable, and trusted partnerships are vital. At NextLeft, we only partner with in-house marketing teams to accelerate marketing efforts and maximize growth. This is what we do best. 

Together, our senior digital marketers and your in-house leads, partner to create a lay a foundation, create a sustainable path forward, and ever-improve along the way. Our work is catered to you so that a partnership reduces your workload, not increases it.  Just like that… viola! No more unnecessary stress because together we can achieve more.

What can NextLeft do for me?

Today’s consumers are on-the-go and want useful, relevant information on demand. To win in today’s competitive market, your business needs to be visible in top search engine results, provide consumers the information they are searching for, and establish trust. Not a short order… we know. Luckily, we have a plan (& we know it works). 

First, before we take on any client at NextLeft we conduct a complimentary website audit. This in-depth audit of your site takes a look at overall site health, technical recommendations, competitor analysis, preliminary keyword research, and highlights big opportunities for online growth.  Next, after we review the audit and get feedback, our team creates a proposal that includes strategic recommendations, services, and a timeline. Finally, once you decide to partner with us you are assigned to a pod (your new 2-4 person marketing team extension) that will be on your account for the duration of our partnership. This team will get design and execute your plan while providing ongoing support, transparency, and communication along the way. 

How do I know if NextLeft is right for me/us?

We partner specifically with in-house marketing teams, however, sometimes there are unique exceptions. Not sure? Let’s talk it out in the discovery phase. If we aren’t a match, we will give you industry advice on where to go- free of charge.

How does NextLeft manage workflow internally?

At NextLeft, we have a unique workflow because of our pod structure. Each client is assigned to a pod that is composed of a senior client service account manager, as well as, an SEO specialist and/or a paid media account manager. 

Why not just hire someone internally?

Sure, you can build the machine yourself, but we don’t recommend it for a few reasons. 

The time, effort, and amount of resources you’ll spend to try and find the perfect team to effectively support your business objectives, plus getting them up to speed, paying for the necessary tools (which we already have), and ramping up your own machine far outweighs the cost of partnering with NextLeft.

Want to explore this further? We wrote an article on ROI for hiring in-house vs. agency here. Happy to help! 

Do you offer childcare?

Unfortunately, no. However, we will give you time back with your loved ones by simplifying marketing and taking a whole lot off your plate!

How much is this going to cost me?

Just like there is no one-size-fits-all marketing strategy, we don’t have one-size-fits-all pricing for our services. We create custom strategies for each client and work with you to determine what budgets are needed to reach your targets and goals.

That said, there are general minimum budgets needed to really see results. We recommend a minimum monthly budget of $6,000 for ongoing SEO and industry standard for Content Marketing is 25% of annual marketing budgets for production and promotion.