Magento SEO Tips & Guide to SEO Best Practices
Magento is an incredible powerhouse-platform that allows online merchants to soar to new heights. When properly implemented, Magento SEO services have long been regarded as efficient and effective solutions for eCommerce brands around the world.
What is Magento?
Magento is an open-source eCommerce platform that’s designed specifically for online merchants looking for a robust yet scalable shopping cart system. The beauty of Magento is it allows shop owners to maintain impressive aesthetic control over the design, functionality and content on their site.
Why Use Magento for SEO
If we’re focusing on SEO, Magento is simply one of the best industry-leading platforms out there that can help. Some even argue that Magento SEO capability is unrivaled. Magento users have the advantage of more control over their online presence.
Why is SEO Important
Though the world of SEO is ever-changing and evolving, the one thing that stays constant is the power a strong SEO strategy offers. While it’s true that SEO isn’t the only thing that drives
traffic to a site – of course you still need to pay attention to efforts like email marketing, paid ads, lead generation, content production and social media – you cannot ignore the power of search.
Having a top-notch SEO strategy in place gives you authority in the all-mighty eyes of Google and other powerful search engines.
If a potential customer is looking for a product you carry, and your site is at the top of the search engine results page (SERP), you’ve already won half the battle. That is, you not only have what the user is looking for, but they were able to find you too.
On some level, SEO can give you organic results that are more effective than any paid ad. Having a properly optimized site means your chances of being found are staggeringly increased.
Turning content into customers…
You’ve got questions? We’ve got answers.
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It’s simple… in-house marketing teams can’t do it all, but in order to compete in today’s market they need to. That’s where valuable, sustainable, and trusted partnerships are vital. At NextLeft, we only partner with in-house marketing teams to accelerate marketing efforts and maximize growth. This is what we do best.
Together, our senior digital marketers and your in-house leads, partner to create a lay a foundation, create a sustainable path forward, and ever-improve along the way. Our work is catered to you so that a partnership reduces your workload, not increases it. Just like that… viola! No more unnecessary stress because together we can achieve more.
What can NextLeft do for me?
Today’s consumers are on-the-go and want useful, relevant information on demand. To win in today’s competitive market, your business needs to be visible in top search engine results, provide consumers the information they are searching for, and establish trust. Not a short order… we know. Luckily, we have a plan (& we know it works).
First, before we take on any client at NextLeft we conduct a complimentary website audit. This in-depth audit of your site takes a look at overall site health, technical recommendations, competitor analysis, preliminary keyword research, and highlights big opportunities for online growth. Next, after we review the audit and get feedback, our team creates a proposal that includes strategic recommendations, services, and a timeline. Finally, once you decide to partner with us you are assigned to a pod (your new 2-4 person marketing team extension) that will be on your account for the duration of our partnership. This team will get design and execute your plan while providing ongoing support, transparency, and communication along the way.
How do I know if NextLeft is right for me/us?
We partner specifically with in-house marketing teams, however, sometimes there are unique exceptions. Not sure? Let’s talk it out in the discovery phase. If we aren’t a match, we will give you industry advice on where to go- free of charge.
How does NextLeft manage workflow internally?
At NextLeft, we have a unique workflow because of our pod structure. Each client is assigned to a pod that is composed of a senior client service account manager, as well as, an SEO specialist and/or a paid media account manager.
Why not just hire someone internally?
Sure, you can build the machine yourself, but we don’t recommend it for a few reasons.
The time, effort, and amount of resources you’ll spend to try and find the perfect team to effectively support your business objectives, plus getting them up to speed, paying for the necessary tools (which we already have), and ramping up your own machine far outweighs the cost of partnering with NextLeft.
Want to explore this further? We wrote an article on ROI for hiring in-house vs. agency here. Happy to help!
Do you offer childcare?
Unfortunately, no. However, we will give you time back with your loved ones by simplifying marketing and taking a whole lot off your plate!
How much is this going to cost me?
Just like there is no one-size-fits-all marketing strategy, we don’t have one-size-fits-all pricing for our services. We create custom strategies for each client and work with you to determine what budgets are needed to reach your targets and goals.
That said, there are general minimum budgets needed to really see results. We recommend a minimum monthly budget of $6,000 for ongoing SEO and industry standard for Content Marketing is 25% of annual marketing budgets for production and promotion.
Ready to geek out? 🤓