Pop-Up Management
Pop-Up Management
What are Pop-Ups?
Pop-ups are small, visual widows that appear on a webpage that generally elicit a response or action from users. Pop-ups can take on many forms, including exit pops, hooks or pop-ups that are triggered by scroll depth or clicks. Although pop-ups have somewhat of a negative connotation, they can be extremely helpful in increasing calls to action, user engagement and conversions.
Landing Page Research
First, we want to analyze and find out which pages need pop-ups or have high bounce rates. Generally, this will apply to things like blog content or articles.
Pop-Up Design
Once pages have been identified, we will create pop-ups that match your brand style guidelines and determine when they should fire. For example, we can use exit pops or pop ups that are triggered by time on page or scroll depth.
A/B Testing
With a few different designs and triggers in hand, we can use A/B testing to analyze imagery, calls to action, and overall effectiveness of the pop-ups. Once analysis is complete, we can provide actionable ways to improve each pop-up.
Pop-ups are proven to influence users and help direct them throughout your website.
These are just a few examples, but pop-ups can be helpful for any business trying to increase their conversion rates. If your website is having trouble getting users to view products, create an account, or fill out contact forms, try implementing pop-ups!
Contact NextLeft and see how we can help you with this process from start to finish today!