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September 7, 2021

How to Pick a Blog Topic

Choosing the right topic to blog about isn’t always easy. It’s not as simple as writing on a subject that’s interesting or that you are passionate about. In order to craft the best blog content, there must be an understanding of goals and audience before coming up with ideas
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 March 22, 2019

Marketing to the Always On Consumer

Younger consumers, especially those under the age of 35, have grown up in a world in which digital technology is ubiquitous. This is a generation that sleeps with their smartphones and multitasks so much they don’t even realize they’re doing it: texting friends, downloading music, uploading videos, watching a
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 November 4, 2015

7 Great Ideas for B2B Holiday Marketing

Most of us think of the holidays as a B2C marketer’s playground – lots of seasonal promotions via every channel under the sun. Traditionally, B2B marketers step out of the spotlight as the year wraps up. But digital marketing offers great ways for B2B brands to end the year
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Strategic Marketing Budget
 September 10, 2008

Beat the Recession with an Aggressive, Strategic Marketing Budget

Author: Amanda Stock In a recession, marketing tends to be the first victim of budget cuts when, in reality, it is the most important tool a business has during this difficult time. With the current economic downturn experts are predicting a recession. This leaves many businesses wondering where they can
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August 30, 2007

What Should Our Conversion Rate Be?

Competitive analysis is something that clients really get excited about and who can blame them? Who wouldn’t love to have a peak behind the curtain of how your competitors are doing and how your website compares to them and the industry as a whole. I get asked frequently “What
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