By: John McKusick, CEO of NextLeft Cutting Through the Hype As someone who’s deeply passionate about the technical intricacies of content and search, from the elegant simplicity of the PageRank algorithm to the mind-bending complexities of BERT and neural matching, I believe it’s crucial to cut through the hype

While search engine optimization (SEO) and public relations (PR) are often viewed as separate strategies, savvy marketers understand the immense potential of leveraging PR to bolster their SEO efforts. By strategically aligning your digital PR and SEO initiatives, you can tap into a powerful synergy that drives organic traffic,

The StoryBrand framework by Donald Miller is based on the idea that customers don’t generally care about your story; they care about their own. Effective marketing positions the customer as the hero and your brand as the guide who helps them succeed. What are 7 elements of the StoryBrand

(NextLeft CEO and Manager of Social Impact – John McKusick and Alexa Withrow – visit Helen Woodward Animal Center Therapeutic Riding Horse Sandy.) January 22, 2023 – San Diego, CA – Helen Woodward Animal Center, one of America’s top non-profit animal welfare organizations, is teaming up with NextLeft, a cutting-edge digital marketing