B Corp Digital Marketing Agency

Digital Marketing for Higher Education

Digital Marketing for Higher Education

If you are in the higher education space, you know just how competitive the online landscape can get. Not only are colleges and universities competing for visibility, but blogs and third party aggregators are also part of the mix as well. At NextLeft, our team has been working with schools and businesses in the higher education space for the past decade and knows how to get results. Contact us today and see how we can help increase leads and enrollment today!

How is Higher Education Marketing Unique?

The higher education industry is unique when it comes to digital marketing in a number of different ways:

High level of personalization. To appeal to prospective students, it is imperative to show that you understand both their situation and emotional needs while offering a tailored solution just for them.

SERP changes. Search Engine Results Pages change on a frequent basis for education related queries with traffic being sent via maps, carousels and different knowledge panels.

The importance of E-A-T: This stands for Expertise, Authoritativeness and Trustworthiness. In order for content to rank and to build trust, you must show credentials that backup your claims and information.

Our Internet Marketing Services

At NextLeft, we offer a comprehensive suite of online marketing services that are geared towards driving student leads and conversions. These include:


Search engine optimization (SEO) is a fundamental core to digital marketing. It’s a strategic, organic effort that focuses on all components of your website – both on-page (content) and off-page (technical SEO).

Content Marketing

Content is King. That said, even good content by itself just isn’t enough anymore. You need unique, amazing, shouts-out-loud content, with the right words, posted on the right places, tagged and coded in the right ways, promoted at the right time…on all the right channels.

Paid Media

Paid media is yet another way to expand brand reach, gain exposure, increase traffic and earn clicks through PPC and paid social. It can be a highly effective way to promote your services and products while seeing high ROI.

Web Development

Web development is the process of building, creating and maintaining a website for use on the internet. At NextLeft, we specifically focus on front end development, meaning that we work on the visual portion of the website that users interact with when they visit your site.

Conversion Rate Optimization

Conversion rate optimization (CRO) is the process of increasing the percentage of users who perform a desired action on your website. It is the perfect complement to traffic brought in by SEO and PPC.

Local SEO

From Google My Business to location specific pages, local SEO is essential to showing up for users in your city, state, or region.