“We probably quadrupled our organic traffic without lifting a finger because of NextLeft’s work.”

– Co-Founder, President & CEO, ShipCalm

ShipCalm Marketing Case Study Overview

ShipCalm is a leading e-commerce fulfillment and logistics provider based in the greater San Diego area. They focus on helping funnel orders into one location and ship them for Shopify, Amazon, WooCommerce, eBay, Magento, Walmart , BigCommerce and other eCommerce stores.

NextLeft helped the ShipCalm marketing team stay ahead of its competitors by using award winning seo strategies, technical recommendations, and link-building campaigns.

SEO and Marketing Strategy

Nextleft started the campaign back in 2019 with a website migration over to WordPress by mapping out the new site, setting up redirects and establishing ShipCalm’s information architecture. From there, the NextLeft team started creating service pages and blog posts to expand the organic reach while building links to these new pages as they were pushed live. Moving into 2021, the goal is expanding ShipCalm’s role as a thought leader via new, conversion focused blog content.

Technology

The technology ranged depending on which area needed to be addressed from migration support to technical SEO and content marketing.

Within Technical SEO, the technology includes Google Analytics auditing, website crawls, URL handling, information architecture, keyword research, metadata recommendations, and more. 

Content marketing includes new content keyword research, content briefs, and content development.

Results

ShipCalm saw a 1500% increase in monthly website traffic from 400 to at least 6,000 visitors between 2019 to 2020, and delivered high praise to the NextLeft Team, “their SEO work continues to yield the best return on our marketing dollars.”