There’s no such thing as one-size-fits-all when it comes to developing an SEO strategy, and choosing the right strategy can have a significant impact on your site’s ranking, traffic, and overall business success. Designing your brand’s approach and choosing the tactics that will work best for you depends on:
Understanding how Google rankings are determined – SEO Factors
With its major milestone updates (think Penguin(s), Panda, Hummingbird, etc.) and constant minor ones, Google has drawn a hard line in the sand regarding SEO tactics and what they encourage and what they’re willing to tolerate for the time being. This is forcing domain and business owners to get more sophisticated and step up their game.
Update: Since posting this article (yesterday!), there has already been new discovery as to how the new ad format will impact results and campaigns. SearchEngineLand.com put together an article on some of the findings so far (check it out here). What we found interesting? Position 3 actually had the most positive change as a result, with a 15% increase in CTR. Keep checking back for more details as we learn more.
Increase your website’s rankings in Google and capture more market share through white hat link building practices. Growing your backlink profile grows your traffic.
Most of us think of the holidays as a B2C marketer’s playground – lots of seasonal promotions via every channel under the sun. Traditionally, B2B marketers step out of the spotlight as the year wraps up.
But digital marketing offers great ways for B2B brands to end the year on a bright note. As online marketing for businesses becomes more about engagement versus a hard sell, it is even more important for B2Bs to reach their target market by taking a page from the B2C playbook using B2B holiday marketing.
Let the season begin!
According the National Retail Federation, 41% of Americans said they start their holiday shopping before Halloween, and about 20% begin by the end of September. The holiday season is huge for companies of all stripes, with $965 billion in consumer spending between November and January (Deloitte 2015).
As marketers, we live in an exciting time where the consumer purchase path is shifting. It’s now more important than ever for your brand to be present, your message to be clear, and your voice to be consistent.
Back-to-school shopping is one of the revenue tent poles for many brands. Students from kindergarten through college need everything from electronics to clothing to school supplies to health and beauty aides in September.
We’ve become a nation of “multi-screeners” using smartphones, tablets, computers and TVs — sometimes simultaneously — to gather and explore information. As a result, the path that consumers take from awareness to purchase is now a multi-touch journey. From the initial search, a typical buyer will visit company websites, read reviews on blogs or consumer sites, subscribe to newsletters, watch a YouTube video, visit a brand Facebook page, see a banner ad, see a retargeted banner ad, conduct additional searches with refined terms and look for a coupon or a discount – all before making a purchase decision.
Frequency in digital media serves as both a tactic and a means of measure. The media community has long believed in the concept of the “Rule of 3”*. Some define this as 3 exposures required before a user takes action or remembers a brand. Others define this as a best practice where any more than 3-4 exposure per day becomes too intrusive to users. Traditionally, in digital media, frequency is measured as a number of impressions delivered to a user usually within a 24-hour period.