7 Great Ideas for B2B Holiday Marketing

Most of us think of the holidays as a B2C marketer’s playground – lots of seasonal promotions via every channel under the sun. Traditionally, B2B marketers step out of the spotlight as the year wraps up.

But digital marketing offers great ways for B2B brands to end the year on a bright note. As online marketing for businesses becomes more about engagement versus a hard sell, it is even more important for B2Bs to reach their target market by taking a page from the B2C playbook using B2B holiday marketing.

Infographic: Disasters in the age of new media and social sharing

The notion that social media has revolutionized how we absorb, share and find information is not new. Twitter broke the news about Osama bin Laden’s death, and media outlets depend on social media as a source for breaking news. Lesser known is how social media and smart phones have become a valuable asset for disaster relief as they facilitate communication when other channels are compromised. Recent events like the earthquake in Haiti and the tsunami in Japan prove the utility of social media during a natural disaster.

Beat the Recession with an Aggressive, Strategic Marketing Budget

Author: Amanda Stock

In a recession, marketing tends to be the first victim of budget cuts when, in reality, it is the most important tool a business has during this difficult time. With the current economic downturn experts are predicting a recession. This leaves many businesses wondering where they can cut costs. Studies and experience prove marketing should be last on the list.