Paid search marketing provides cost-effective promotion of your brand, business, product, service and company name. Follow these steps to know when to use each type.
Top of the Funnel = Awareness
The challenge is to cut through the clutter and capture the attention of the consumer. Use display, paid social, and video to focus the consumer’s attention on your brand and communicate a simple benefit that your brand delivers.
Middle of the Funnel = Consideration
The marketer’s job is to engage and educate prospects. Use display, remarketing, paid social, and native to reach prospects who already have some familiarity with your brand with a specific offer.
Bottom of the Funnel = Purchase
The goal here is to convert consumers to making a purchase (or taking another action relevant to your business). Use paid search and display to boost conversions, drive leads, and ultimately increase revenue.
Paid Media is essential… even when focusing on your organic efforts.
The best strategy for brands in all industries is a well-defined media mix that takes target audiences on a journey through paid, owned, and earned media. Use these tips to find the best paid media tactics for your brand.